Marketing and advertising mavericks led storied agency into new millennium, positioned Bozell for ongoing success into the future

Robin Donovan and Kim Mickelsen – the two marketing and advertising gurus who led Bozell to new elevations over the past 23 years – have officially retired and capped their careers at the storied agency they helped save in 2001.

The importance of tuning in to your social audiences

Picture this: You’re at a crowded party, and amidst the chatter and music, someone is trying to tell you something important. If you’re not fully tuned in, you might miss the punchline, the heart of the story, or worse, offend them by responding inappropriately. Right? Well, the same goes for brands in the digital realm.

In the third part of our ongoing Influencer Marketing series, we dive into the world of digital creators to explore how influencers are shaping industries like travel, lifestyle and more. Host Jim Minge interviews Allison Wetig, a rising influencer in the Midwest, who discusses her journey from the early days of MySpace to her current status as a multifaceted digital creator with a podcast and a business of her own. You’ll learn how influencers like Allison stay authentic while creating content, how she develops valuable brand partnerships, and what’s next in the field of influencer marketing. Whether you’re an aspiring influencer or a marketing professional, listen now to learn more about the power of influencers in today’s digital era.

Join us for another deep dive into marketing strategy in part two of our series on influencer marketing. In this episode, host Jim Minge explores how the #1 ranked zoo in the nation – Omaha’s Henry Doorly Zoo & Aquarium – leverages social media personalities to expand its reach, captivate audiences and increase visitor numbers. You’ll hear from Mandy Rosenquist, the Zoo’s vice president of marketing, communications and events, and Jacey Kallsen, communications manager, to discuss how they’ve transformed influencer marketing into a vital piece of the Zoo’s advertising strategy. Discover how they choose influencers, learn about their content guidelines and explore the impact of influencers on the Zoo’s success. Whether you’re a lover of animals or simply fascinated by the world of influencer marketing, this episode will take you on a journey through the wild world of advertising at Omaha’s Henry Doorly Zoo & Aquarium.

How to get the most from your marketing agency

Working with a marketing agency can be invaluable in boosting your brand, increasing sales, and helping you stand out in a crowded industry. But how can you ensure you’re getting a good return on your investment? Here are three questions you should be asking to help reframe your relationship and get the most value from your agency partnerships.

4 marketing movements that are must-watches in 2024

Crystal balls and predictions – oh, how we love them. Pro sports leagues have pre-season projections. Meteorologists forecast the weather. And us marketing peeps? Hey, if it’s January, it must be time for a “Marketing Trends to Look Out for in 2024” article.

A deep dive into Bozell’s unique take on membership

Marketing tactics continue to quickly evolve, with new tools like artificial intelligence offering brands a bevy of advertising options that are more customizable, scalable and agile than ever before (for more on this, listen to our four-part series on AI). And while these advances provide exciting opportunities to create new marketing content for your brand, navigating this changing landscape can be challenging for many companies.
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Influencer marketing has exploded, evolving from celebrity product placements to a diverse network of subject matter experts with loyal followings. But what’s the key to influencer partnerships that resonate with target audiences and result in authentic content? In part one of our four-part series, host Jim Minge and Bozell’s Chief Marketing Officer Jackie Miller discuss how influencer marketing has changed over the years, outline the differences between micro- and macro-influencers, and dive into how your brand can identify the right influencer to reach your audience.

Precise, relevant marketing is the holy grail of advertising. Marketers use a treasure trove of information to accomplish this task, like demographics, audience behavior, preferences, and more. Today, companies like Siprocal, Inc. are on the forefront of intelligent audience engagement, utilizing AI to deliver outstanding results for their clients with responsive, data-informed, cross-device ad targeting. Join us as we chat with Siprocal’s Chief Operating Officer and Chief of Staff Tracy Malingo, on the ways this technology is helping marketers create advertising that resonates with audiences, the importance of ethics and data transparency, and why NASCAR is the perfect example of how brands can leverage past performance, real-time data and AI to drive winning results.

Is Animation Right for Your Brand?

Apart from “Spiderverse,” there are several other movies that come to mind when thinking of styles that break the mold. “Puss in Boots: The Last Wish” (2022) and “Teenage Mutant Ninja Turtles: Mutant Mayhem” (2023) are two such examples, the latter of which championed a particularly memorable, crayon-like style that permeated every inch of its grungy, fictitious world. Much of LAIKA Studio’s work, such as “Coraline” (2009) and “Kubo and the Two Strings” (2016), exists within its own, eclectic universe, though the stop-motion medium is, in a way, its own beast that stands apart from 2D and 3D animated films.