<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Thinking</title>
	<link>http://www.bozell.com/thinking</link>
	<description>The Latest from Bozell</description>
	<lastBuildDate>Tue, 03 Aug 2010 14:16:17 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.0.1" -->

	<item>
		<title>Dashboards</title>
		<description><![CDATA[The next level of information efficiency. As marketers in a modern digital world, we realize analytics are vital to operating our businesses and running our sales and marketing. If we can’t or simply don’t track our key metrics we will be slow or incapable of responding to problems with our services and processes or unable [...]]]></description>
		<link>http://www.bozell.com/thinking/interactive/dashboards/</link>
			</item>
	<item>
		<title>Differentiation through Design</title>
		<description><![CDATA[40% Remember this number &#8211; it is important. It could mean the difference between big business and closing your doors. Okay, here&#8217;s why: People remember things they see 40% more than things they read or hear. And that’s exactly why companies have to have some sort of visual identity that sets them apart. Creating an [...]]]></description>
		<link>http://www.bozell.com/thinking/branding/differentiation-through-design/</link>
			</item>
	<item>
		<title>Wake Up &amp; Smell Search Engine Marketing</title>
		<description><![CDATA[In 1998, Overture pioneered the idea of selling search ads. You could buy search results for as low as a penny or two per click. This system has quickly evolved into one of the worlds most competitive marketplaces. Here’s a striking fact for you: among the five most visited websites in the world – two [...]]]></description>
		<link>http://www.bozell.com/thinking/search-engine-marketing/wake-up-smell-the-search-engine-marketing/</link>
			</item>
	<item>
		<title>Ixnay on the Andbray</title>
		<description><![CDATA[I have bad news. There’s really no way to sugarcoat it. I tried to start with an anecdote, a joke or an analogy. But I’m on my sixth rewrite and I’ve finally decided that it’s best if I just put it out there. So here goes: You have to stop using the word “brand.” Put [...]]]></description>
		<link>http://www.bozell.com/thinking/branding/ixnay-on-the-andbray/</link>
			</item>
	<item>
		<title>Moms Wield Power</title>
		<description><![CDATA[We’ve all instinctively known that since we were old enough to sass her. And the marketplace power of moms is nothing new to marketers, either. As household CEOs, moms control 85% of household spending and are worth more than $2 trillion to U.S. brands. While moms have always been socially and politically active, their online [...]]]></description>
		<link>http://www.bozell.com/thinking/advertising/moms-wield-power/</link>
			</item>
	<item>
		<title>Behavioral Targeting Reduces Waste</title>
		<description><![CDATA[Here’s a shocker: Advertising costs money. Sometimes it costs a lot of money. So when you and your company pay to market and advertise, you want results. You need results. You deserve results. Well today, with all the advances in technology, it’s getting easier and easier to increase your return on marketing investment. Just look [...]]]></description>
		<link>http://www.bozell.com/thinking/insights/behavioral-targeting-reduces-waste/</link>
			</item>
	<item>
		<title>Turning Data into Action</title>
		<description><![CDATA[Getting the most from Web analytics. So what? That’s exactly what to ask when you’re presented with a mountain of seemingly relevant and interesting data about your website. The next question should be: Why? If you’re not asking those questions, it’s possible that you are stuck in information overload. It’s so easy to get a [...]]]></description>
		<link>http://www.bozell.com/thinking/marketing-research/turning-data-into-action/</link>
			</item>
	<item>
		<title>The  Changing Face of… Well, Facebook</title>
		<description><![CDATA[June 13th. A day that will live in social media infamy. It’s the day Facebook announced they would allow vanity URLs to fan pages. It’s also the same day tens of thousands of companies flocked to the world’s number one social media site. From Fortune 500 companies to mom-and-pop shops, Facebook is being used in [...]]]></description>
		<link>http://www.bozell.com/thinking/interactive/the-changing-face-of-well-facebook/</link>
			</item>
	<item>
		<title>WriteLife</title>
		<description><![CDATA[According to the New York Times,  80% of people worldwide believe  they have a book inside of them. From fiction to philosophy, WriteLife allows people to share their story. Traditionally, there are two main ways to get a book published: TRADITIONAL PUBLISHING: In traditional publishing, the writer only keeps  up to 15% of the profits, [...]]]></description>
		<link>http://www.bozell.com/thinking/advertising/writelife/</link>
			</item>
	<item>
		<title>Consumers are Driving Efficiency</title>
		<description><![CDATA[BUCKLE UP. Whether the recession is behind us or is still hanging on is up for debate. The financial uncertainty that began for most companies in the latter part of 2008 made “doing more with less” the mantra of most marketers in 2009. The silver lining in the recent economic downturn is that it forced [...]]]></description>
		<link>http://www.bozell.com/thinking/insights/consumers-are-driving-efficiency/</link>
			</item>
</channel>
</rss>
