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	<title>Thinking</title>
	<link>http://www.bozell.com/thinking</link>
	<description>The Latest from Bozell</description>
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		<title>Keeping up with the @Kardashians</title>
		<description><![CDATA[Judging people based on possessions is something we, as a society, just do. No, it’s not right, and there are a lot of directions we can point the blame. We are constantly bombarded by flashy reality television shows flaunting über fancy “cribs” and cars. We’re told through advertising that if we don’t have the latest [...]]]></description>
		<link>http://www.bozell.com/thinking/clickstream/keeping-up-with-the-kardashians/</link>
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		<title>Going Postal.</title>
		<description><![CDATA[Direct mail and the changing US Postal Service. You’ve probably noticed that your mailbox isn’t quite as full as it used to be. First class mail volumes (historically the most profitable segment for the U.S. Postal Service) have fallen at a staggering rate as many previously printed forms of business and personal communications have gone [...]]]></description>
		<link>http://www.bozell.com/thinking/customer-focus/going-postal/</link>
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		<title>Hide your kids, hide your wife.</title>
		<description><![CDATA[Economic-bust responses and successful brands. Anytime I hear someone talk about the current economic situation, I feel like heeding the advice of Antoine Dodson to &#8220;Hide your kids, hide your wife!&#8221; It&#8217;s as if we should all hide under a rock until the economy gets better. With national unemployment at more than nine percent, and [...]]]></description>
		<link>http://www.bozell.com/thinking/marketing-research/hide-your-kids-hide-your-wife/</link>
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		<title>Thinking Outside the Toolbox</title>
		<description><![CDATA[An article about tools, social media and zombies. &#160; A challenge for many businesses is keeping up with the ever-evolving change between generations. The buying power continues to shift, and, for Westlake Ace Hardware, a chain of local hardware stores that’s primary customer base is baby boomers, the time for a change was inevitable. Problem [...]]]></description>
		<link>http://www.bozell.com/thinking/advertising/thinking-outside-the-toolbox/</link>
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		<title>DANGER: Clicking Range</title>
		<description><![CDATA[Online advertising continues to change targets – from direct-response advertising to branding media. Today, online marketers continue to grapple with the same question, through the analysis of metrics. The entire online industry has made itself about click-through rates (CTRs) to justify why you would spend money on online advertising, while the true value of branding [...]]]></description>
		<link>http://www.bozell.com/thinking/branding/danger-clicking-range/</link>
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		<title>Everything Old is New Again</title>
		<description><![CDATA[The NCAA men&#8217;s College World Series (CWS) has been played in Omaha for more than 60 years. And many of the same fans have come year after year after year. It’s become a pilgrimage. &#160; So you’d think it would be old hat, but this year was the first year at a brand new downtown [...]]]></description>
		<link>http://www.bozell.com/thinking/advertising/everything-old-is-new-again/</link>
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		<title>Do you have too many shiny objects?</title>
		<description><![CDATA[Any of this sound familiar? Big flashy &#38; sexy headlines seem to announce new outlets you have to join every week. With so many shiny new objects coming at us all the time, it’s a wonder how we marketers don’t go blind. Most marketers find it hard enough just to keep up with their current [...]]]></description>
		<link>http://www.bozell.com/thinking/social-media/do-you-have-too-many-shiny-objects/</link>
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		<title>Changing Your Brand</title>
		<description><![CDATA[Judging from the thousands of publications, websites, speakers and consulting practices focused on change and transition management, many companies have trouble changing. Many times, when a company announces they are “changing” its brand, its trouble centers around an understanding of what it is even trying to change. Think of a brand as a personification of [...]]]></description>
		<link>http://www.bozell.com/thinking/branding/changing-your-brand/</link>
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		<title>Let&#8217;s Give Them Something to Talk About</title>
		<description><![CDATA[When it comes to health care, moms are one of the most coveted audiences. And with good reason: they control the majority of health care decisions. According to BabyCenter.com, 93 percent of moms manage the health and wellbeing of the entire household – from their own to their spouse’s, children’s and elderly parents’. Moms are [...]]]></description>
		<link>http://www.bozell.com/thinking/insights/lets-give-them-something-to-talk-about/</link>
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		<title>Market to Me on My Own Terms</title>
		<description><![CDATA[Today’s digital marketing landscape is a lot more different than it used to be. The days of simply sending an email newsletter, or regularly posting to your blog and calling it good, are over. Consumers are increasingly savvy and too familiar with general mass-marketing techniques. Their expectations have been raised, and consumers themselves are largely [...]]]></description>
		<link>http://www.bozell.com/thinking/interactive/market-to-me-on-my-own-terms/</link>
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