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	<title>Thinking</title>
	<link>http://www.bozell.com/thinking</link>
	<description>The Latest from Bozell</description>
	<lastBuildDate>Wed, 11 Apr 2012 16:11:43 +0000</lastBuildDate>
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		<title>Success Starts with Your Address</title>
		<description><![CDATA[Using Google Places to increase your organic search. Google has made dramatic changes to its search algorithm over the past two years. Part of this change has been the integration of Google Places—a free business listing service that displays brick and mortar businesses in both Web and Google Maps searches. And unless you’ve just opened [...]]]></description>
		<link>http://www.bozell.com/thinking/interactive/success-starts-with-your-address/</link>
			</item>
	<item>
		<title>Website Spring Cleaning</title>
		<description><![CDATA[Four simple steps to keeping your website fresh. It’s easy to get busy with everyday work and put off things you need to do for your own business. One that often gets postponed is making regular updates to your company’s website. In the spirit of spring cleaning, take a look at your site and consider [...]]]></description>
		<link>http://www.bozell.com/thinking/interactive/website-spring-cleaning/</link>
			</item>
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		<title>Your customers called. They’re going mobile.</title>
		<description><![CDATA[What does mobile shopping mean for your business? After last year’s holiday season, there is a dizzying number of statistics surrounding mobile shopping, and several new ways of thinking have come to light. To put it simply: mobile is becoming the new online. It’s already been proven that consumers use a number of sources to [...]]]></description>
		<link>http://www.bozell.com/thinking/marketing-research/your-customers-called-theyre-going-mobile/</link>
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		<title>A campaign 154 years in the making</title>
		<description><![CDATA[Behind the scenes of First National Bank&#8217;s latest campaign How it all began. To say it started in some brainstorming session would be an understatement. Truth is, this campaign started when Herman Kountze flipped the “open” sign in 1857. You see, Kountze started a bank to help the upstart city of Omaha during an economic [...]]]></description>
		<link>http://www.bozell.com/thinking/branding/a-campaign-154-years-in-the-making/</link>
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		<title>The Not-So-Sweet Tweet</title>
		<description><![CDATA[Recovering from social media blunders Social media is legendary for its speed and transparency, but that also means your mistakes can spread like wildfire. Anyone managing more than one social profile or using a third-party client like TweetDeck or HootSuite has felt their stomach lurch when they think they accidentally posted something personal on the [...]]]></description>
		<link>http://www.bozell.com/thinking/public-relations/the-not-so-sweet-tweet/</link>
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		<title>Keeping up with the @Kardashians</title>
		<description><![CDATA[Judging people based on possessions is something we, as a society, just do. No, it’s not right, and there are a lot of directions we can point the blame. We are constantly bombarded by flashy reality television shows flaunting über fancy “cribs” and cars. We’re told through advertising that if we don’t have the latest [...]]]></description>
		<link>http://www.bozell.com/thinking/clickstream/keeping-up-with-the-kardashians/</link>
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		<title>Going Postal.</title>
		<description><![CDATA[Direct mail and the changing US Postal Service. You’ve probably noticed that your mailbox isn’t quite as full as it used to be. First class mail volumes (historically the most profitable segment for the U.S. Postal Service) have fallen at a staggering rate as many previously printed forms of business and personal communications have gone [...]]]></description>
		<link>http://www.bozell.com/thinking/customer-focus/going-postal/</link>
			</item>
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		<title>Hide your kids, hide your wife.</title>
		<description><![CDATA[Economic-bust responses and successful brands. Anytime I hear someone talk about the current economic situation, I feel like heeding the advice of Antoine Dodson to &#8220;Hide your kids, hide your wife!&#8221; It&#8217;s as if we should all hide under a rock until the economy gets better. With national unemployment at more than nine percent, and [...]]]></description>
		<link>http://www.bozell.com/thinking/marketing-research/hide-your-kids-hide-your-wife/</link>
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		<title>Thinking Outside the Toolbox</title>
		<description><![CDATA[An article about tools, social media and zombies. &#160; A challenge for many businesses is keeping up with the ever-evolving change between generations. The buying power continues to shift, and, for Westlake Ace Hardware, a chain of local hardware stores that’s primary customer base is baby boomers, the time for a change was inevitable. Problem [...]]]></description>
		<link>http://www.bozell.com/thinking/advertising/thinking-outside-the-toolbox/</link>
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	<item>
		<title>DANGER: Clicking Range</title>
		<description><![CDATA[Online advertising continues to change targets – from direct-response advertising to branding media. Today, online marketers continue to grapple with the same question, through the analysis of metrics. The entire online industry has made itself about click-through rates (CTRs) to justify why you would spend money on online advertising, while the true value of branding [...]]]></description>
		<link>http://www.bozell.com/thinking/branding/danger-clicking-range/</link>
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