Comments on: The Good, The Bad & The Ugly of SEO via SMO http://www.bozell.com/thinking/issues/2009-issue-4/the-good-the-bad-the-ugly-of-seo-via-smo/ The Latest from Bozell Tue, 11 Oct 2011 18:17:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeff Swanson http://www.bozell.com/thinking/issues/2009-issue-4/the-good-the-bad-the-ugly-of-seo-via-smo/comment-page-1/#comment-73 Jeff Swanson Mon, 11 Jan 2010 15:32:29 +0000 http://thinking.bozellhosting.dev/?p=198#comment-73 <p>I agree it’s always best to keep the user in mind. Trying to rank well in spite of the user experience is counter-productive. A good example is title and description tags. Your brand name should usually be in the title (<span class="caps">IMO</span>), but don’t stuff the tags with keywords because it’s an opportunity to get a user click as much as it is a way to rank in a search engine. In this way, these tags are similar to <span class="caps">PPC</span>.</p> <p>Social media can expand your “real estate” on search result pages, but I agree that each avenue is different and should be treated with care so that your brand isn’t seen as spammy. In other words, don’t use it just to use it, but because you have a fitting strategy.</p> I agree it’s always best to keep the user in mind. Trying to rank well in spite of the user experience is counter-productive. A good example is title and description tags. Your brand name should usually be in the title (IMO), but don’t stuff the tags with keywords because it’s an opportunity to get a user click as much as it is a way to rank in a search engine. In this way, these tags are similar to PPC.

Social media can expand your “real estate” on search result pages, but I agree that each avenue is different and should be treated with care so that your brand isn’t seen as spammy. In other words, don’t use it just to use it, but because you have a fitting strategy.

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