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	<title>Comments on: Shifting the Model</title>
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		<title>By: scott leakas</title>
		<link>http://www.bozell.com/thinking/issues/2009-issue-2/shifting-the-model/comment-page-1/#comment-70</link>
		<dc:creator>scott leakas</dc:creator>
		<pubDate>Mon, 17 Aug 2009 23:55:04 +0000</pubDate>
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		<description>	&lt;p&gt;Experiential marketing creates a deeper rut in the consumer psyche leaving irreversible paths to true brand recognition than any other medium. I recently came across a truly innovative Promo Item called Magnetopz. Basically, it is a foam ornament (like a stress ball), with a high-powered magnet embedded inside, which is strong enough to stay on a vehicle at over 100 mph. The applications for these are endless and this innovative item can create a vicious buzz via direct to consumer marketing for the client. Ideal for promo give-aways, co-branding..etc.&lt;br /&gt;
The patent rights holder is with Clean Fun Promo out of Costa Mesa, CA. Ask for George.&lt;br /&gt;
Or shoot me an email and I’ll send you some info and jpegs. scottleakas@comcast.net&lt;/p&gt;

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		<content:encoded><![CDATA[<p>Experiential marketing creates a deeper rut in the consumer psyche leaving irreversible paths to true brand recognition than any other medium. I recently came across a truly innovative Promo Item called Magnetopz. Basically, it is a foam ornament (like a stress ball), with a high-powered magnet embedded inside, which is strong enough to stay on a vehicle at over 100 mph. The applications for these are endless and this innovative item can create a vicious buzz via direct to consumer marketing for the client. Ideal for promo give-aways, co-branding..etc.<br />
The patent rights holder is with Clean Fun Promo out of Costa Mesa, CA. Ask for George.<br />
Or shoot me an email and I’ll send you some info and jpegs. <a href="mailto:scottleakas@comcast.net">scottleakas@comcast.net</a></p>
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