Comments on: Meet the Transumers http://www.bozell.com/thinking/issues/2008-issue-1/meet-the-transumers/ The Latest from Bozell Tue, 11 Oct 2011 18:17:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kim Mickelsen http://www.bozell.com/thinking/issues/2008-issue-1/meet-the-transumers/comment-page-1/#comment-41 Kim Mickelsen Thu, 29 Nov 2007 20:41:09 +0000 http://thinking.bozellhosting.dev/?p=155#comment-41 <p><span class="caps">UPDATE</span>:<br /> Making Zipcar, the instant rental car company geared to urbanites, even easier to use…they’ve announced the launch of a mobile tracking system for customers with <span class="caps">GPS</span> on their phones.</p> <p>Once a Zipcar is located on the <span class="caps">GPS</span> enabled phone, customers can make an instant reservation on their handsets, then unlock the car by pressing a company membership card to the windshield.</p> <p>When finished, customers simply return the car to a designated parking space.</p> <p>Observing this process, Springwise points out that <span class="caps">GPS</span>-enabled phones resolved what would have been a logistical nightmare just a few years ago.</p> UPDATE:
Making Zipcar, the instant rental car company geared to urbanites, even easier to use…they’ve announced the launch of a mobile tracking system for customers with GPS on their phones.

Once a Zipcar is located on the GPS enabled phone, customers can make an instant reservation on their handsets, then unlock the car by pressing a company membership card to the windshield.

When finished, customers simply return the car to a designated parking space.

Observing this process, Springwise points out that GPS-enabled phones resolved what would have been a logistical nightmare just a few years ago.

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