In Steve’s capacity as a Managing Partner of Bozell Smartargeting™ he works closely with clients to develop highly-targeted database solutions. Before joining Bozell, Steve was Vice-President of Database Marketing Services for Bernstein-Rein Advertising in Kansas City, MO, a $450M full-service advertising agency. For nine years, he oversaw all aspects of the day-to-day operation of the department, as well as managed database programs for all Bernstein’s clients. His client list included Wal-Mart, Blockbuster Video, Bayer Animal Health, Butler Manufacturing, Thrifty Rental Car, Hallmark Loyalty, Anheuser-Busch Entertainment, Volvo Rents, California Chamber of Commerce, American Blind and Wallpaper, Janus Mutual Funds, Beauty Brands, NationsRent, Gabriel Group and Thornburg Mortgage.
Articles Steve has written: