Smartargeting™, Bozell's direct marketing company, procures and customizes data and turns it into useful knowledge. By identifying trends and using over 380 lifestyle and demographic variables, Smartargeting can identify key attributes of marketing segments, and ultimately your customers. As a result, your message becomes more targeted and translates into smarter spending of your marketing dollars. We can help you know the chemistry of your target, what makes them react, what communication channels they prefer, why some become loyal and others leave. Smartargeting addresses all of this and more.
Our areas of expertise include:
- Database development & management
- Data mining
- Market segmentation
- Data modeling
- Market assessment & modelling
- List acquisition, appends and management
- Direct response programs
- Loyalty programs
- Turn key agent marketing programs