The theme of the Catholic Charities 2009 Annual Appeal campaign was Ourmaha: Where everyone makes a difference. With the use of a vibrant color palette and positive, inclusive messaging, the campaign positioned Catholic Charities as a leader in our community. A direct mail piece, print ads, television and radio spots, and outdoor boards featured a map of Ourmaha, reinforcing the message that regardless of address, we all play an equal part in making Omaha a great community.