Insights

I sat in an interesting SXSW panel today called Using Psycology to Increase e-Commerce Conversion. While this may sound like a complex topic, it’s really quite simple…too many companies focus attention only on their competitors to innovate and miss out on other opportunities for better efficiencies because their focus is too narrow.  One key to [...]

One of the more interesting panels I addend at SXSW was titled FutureShop – Virtual QR Stores NFC Receipts and more. The focus of the panel discussion was obviously mobile and how consumers have changed their behaviors. We are at the cusp of a fundamental change in our society where are large part of the [...]

I was fortunate to get a front row seat to an interesting discussion with Kevin Smith. Smith is a screenwriter, director, producer, comic book writer and content creator. He shared enlightening details about his career and childhood. His career has continuously transformed based on his desire to follow his passion as an artist.

We constantly hear how if we just follow our passions success will find us. It sounds wonderful, do what you love and you’ll never have to work a day in your life. Blogs, books, and countless articles are published every month stating stories of rare examples that we all strive for. The thought of this [...]

I attended a SXSW with Writer and Director Joss Whedon. He has an amazingly quick wit and obvious passion for storytelling. Character development is critical in his writing. He feels that all characters in a film must have a reason to exist. 

The topic of video curation brings forth many interesting points. Can computers with powerful algorithms ever truly be able to determine what types of video content people truly want to see? Can they understand what comedy is or even more specifically sarcasm? What about the ability to prank people? 

Market research is always coming up with something new to help understand what people are up to. Measuring emotional arousal via a wristband is a new option to consider. Shopper Sciences found several people to wear the special Affectiva wristband during 2011 Black Friday shopping. Many of the findings supported previous research about how anticipating [...]

Sometimes hanging out can be more useful than it sounds. Google+ has a hangout function that many are experimenting with. According to WebsiteMonitoring.com, Google+ is projected to have 400 million users by the end of 2012 and brands have only been able to build their own page since November of 2011. Many are still unsure [...]

Story time: I once stayed at a well-known hotel. There were a few things that could have gone differently and, being in marketing and research, I wanted to let them know. When I got home I took the time to find their customer service email and wrote a detailed letter about my experience. I figured [...]