Insights

Black Friday can be a very exciting time for businesses and customers. Dreaming of scoring a new something-or-other at a low price motivates some to literally camp outside of stores before they open. The prospect of bringing in lots of customers and making lots of sales, particularly towards the end of a difficult economic year, [...]

There have recently been a lot of fun things happening around dogs and cats. In particular, adoptable animals are getting special attention. Even OK Go made a video last year using all shelter dogs for their “White Knuckles” song. Best Friends has saved thousands of dogs using the idea of an invisible dog to represent [...]

A lot of people are talking about a sign posted at Nordstroms that explains why they won’t be decorating the stores for Christmas until after Thanksgiving. Nordstroms is taking a stance and getting a lot of positive reaction for it. It seems people really identify with the move and want to support Nordstroms because of it. Can more businesses stand upon principles and have it pay off?

Beginning in 2009 Citigroup “urged investors to focus on companies best positioned to cater to the highest-income and lowest-income consumers.” They felt growth was possible in these areas compared to focusing on the middle-class. A focus on the middle class for product development and advertising has been an American staple for several decades. However, the [...]

We spend most of our lives going around believing we are rational, logical beings who make carefully weighted decisions based on objective facts in stable circumstances. Quote found here. Of course we are! Anything less is admitting that life gets in the way of decision making. But, of course, many factors influence our decisions. Erving [...]

Lee’s new tv spot has a 20-something young woman uttering a vehement statement “I’ll never wear mom jeans”! And she’s right. If her body stays 20-something, sleek and slim she never will wear “mom jeans”. Too bad it doesn’t work that way! Who in their early 20’s with a knockout of a body would expect [...]

The news of Steve Jobs’ death is dominating the news right now and for good reason. He has helped change the world for the better. Those of us in the creative and advertising fields are likely intimately familiar with Jobs’ work and Apple products in general. There’s a reason his passing is news, and a reason that people who never knew him are feeling as if a friend has died.

Is it true that only simple minded people enjoy low humor? If so, there’s little hope for me. I crack up every time I see that Snickers Peanut Butter Squared focus group ad.

Vincent Vassolo recently wrote a post entitled: The Power of Positive Aging. In it he states that baby boomers “know the destructive power of prejudice…they simply won’t tolerate ageism”.

In a marketing/communication company like ours there are varying levels of technology knowledge and interest. We have a lot of tech geeks because we do a lot of digital work. They’re great to have around because it seems as though there’s nothing they can’t create; seemingly out of nothing. The tech geeks seem to come [...]