One of the most frequent questions I’m asked is “what are ad agencies doing to change?” The question is often followed up by a comment regarding the drastic need for agencies to change in order to remain relevant. There are at least a zillion articles on this topic so you’d have to be a complete [...]
I’ve been dealing with a large copier manufacturer – a household name in copiers. They are a nightmare from hell. Their service is dismal and they find endless ways of charging us extra when we call for things that should have been part of a normal maintenance program. Recently one of our copiers went off [...]
(Sung to the tune of any misc. children’s song.) Blog blog it’s time to blog, la la la, la di daaa, it’s time to blog. My desk is stacked. My brain is whacked and YAY It’s time to blog! Clear the mind, release the bind and YAY! it’s time to blog.
Bozell, a creative marketing communications company, recently was awarded one award of excellence and five awards of merit at the 2010 Nebraska Public Relations Society of America (PRSA) Paper Anvil Awards Gala. Awards were received in the categories of marketing communications campaigns, internal communications campaigns, blogs and direct mail/direct response. Bozell received paper anvil awards [...]
There was always something magical and amazing about Santa’s visit at our house when we were kids. Our family would go to church and then celebrate our gift-giving and togetherness as our own family unit on Christmas Eve so that on Christmas Day we could pack into the car and make the drive to Grandparents’ and Relatives’ houses. I loved starting off the evening with church and Christmas songs and the spiritual side of Christmas. It made it all the more real, and let us all be together.
The Dallas Cowboys are the most popular NFL team in the US, according to recent data from The Nielsen Company. Cowboys Earn Perfect Score According to The Nielsen Sports Media Exposure Index, which measures media exposure on TV and online, the Cowboys were the most popular NFL team in America last season. The Cowboys earned [...]
A few weeks ago, on a particularly frigid and windy Omaha day, I attempted to withdraw $200 from a drive-through ATM. As the money was coming out of what my children seem to believe is “the magic money machine,” a freaky gust of wind came between my hand and the ATM, literally blowing my ten $20 bills [...]
Today, Belgium’s ad agencies started a one-week virtual strike to protest the way clients conduct pitches in their country. So far, almost 20 agencies have closed their websites except for displaying one paragraph each of an open letter to clients that runs across their home pages, from one agency’s site to the next (lowe.be).
At the National Retail Federation Convention (NRF) last month, Intel demonstrated prototypes of innovative and interactive digital signage that can customize messages to viewers based on key data points determined through the use of anonymous video analytics. As a viewer looks at the system screen, the built-in camera technology analyzes data such as gender and [...]
THinkING is a quarterly publication developed, written and produced by Bozell. Below are articles from the most recent issue.