Insights

As each year draws to a close there are certain traditions that are observed. We enter the holiday season with an eye toward sharing, festivities, thankfulness – and another eye toward moving “out with the old and in with the new.”

This season has brought with it an avalanche of holiday cheer and good wishes. Many of these festive greetings have reached me through my e-mail. On a given day I can receive up to twenty colorful and creative communiques. Unfortunately, only about a third of them are from people I know.

Lee’s new tv spot has a 20-something young woman uttering a vehement statement “I’ll never wear mom jeans”! And she’s right. If her body stays 20-something, sleek and slim she never will wear “mom jeans”. Too bad it doesn’t work that way! Who in their early 20’s with a knockout of a body would expect [...]

Is it true that only simple minded people enjoy low humor? If so, there’s little hope for me. I crack up every time I see that Snickers Peanut Butter Squared focus group ad.

Vincent Vassolo recently wrote a post entitled: The Power of Positive Aging. In it he states that baby boomers “know the destructive power of prejudice…they simply won’t tolerate ageism”.

So here I am again reflecting on the internship thus far. If you have been reading these reflections from the interns we seem to have the same things in common: we love it here. This week’s reflection will be a little different from my last one. Jordan did us the honor of assigning us typefaces [...]

On our first day at Bozell, Kevin Jones told all of us that there would be a point in the internship where all hell would break loose. Well, all hell has broken loose. All of the interns have hit that point of the program where we are constantly working on different projects. I’ve mainly been [...]

Jay Bush and his faithful canine companion Duke. It doesn’t get more ‘aw shucks’ than that. Everything they say about themselves is down home, comfort food, old fashioned family values and wholesome goodness. Their messaging invites you to eat their beans and implies that doing so will enable you to become a part of their [...]

This is the true story…of five interns…picked to work in an advertising agency…work together and have their skills flourish… and find out what happens…when people stop being ordinary…and start getting creative…Bozell. As week two comes to an end, I can officially say that all of the interns have clicked.  We’ve had the chance to work [...]

One of the most frequent questions I’m asked is “what are ad agencies doing to change?” The question is often followed up by a comment regarding the drastic need for agencies to change in order to remain relevant. There are at least a zillion articles on this topic so you’d have to be a complete [...]