Tips

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder. Treat clients like friends: Understand they have bad days, good days, days they need you and days they need to be left alone Give them a second chance if they make a [...]

You have to admit that Google Analytics has become a major force in the world of web based analytics reporting tools. We have been using the service here at Bozell for quite some time as one more arrow in our quiver of tools. It is a great tool in that it is free, robust and [...]

SEOmoz has posted a great list of a few things to do with Google Analytics in order to get more out of the tool. Some of the tips are basic and some are advanced, but all help you to better understand what’s happening with your site and the visitors to it. And that’s very important [...]

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the [...]

Google just announced today that within their Webmaster Tools utility you can now receive automatic alerts when the Googlebot experiences a jump in Crawl Errors. You can read the whole post on the Google Webmaster Central blog.

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in.

Have you ever wanted to know how well your website performs on mobile browsers? Luckily there are a few services that allow you to perform basic tests to determine load time and even a visual representation of how your website will look on certain devices. This can give you some key insights on whether or [...]

When naming files and links in your website, use dashes to separate words instead of underscores. Most search engines, like Google, will read dash-separated words as individual keywords where they look at underscore-separated ones as one unit.

With the advent of the Internet and social networking sites, we have all become more comfortable and complacent in communicating with clients and colleagues online. What we forget is that for thousands of years before the digital revolution, our primary form of communication has always been face-to-face conversation. It is important for us to step [...]

If you’re having problems constructing a nice footer on your website using only CSS, you should check out this implementation. Very nicely done: http://www.cssstickyfooter.com/