Tips

When you launch an online campaign, try and make sure that you can run it for at least one-month (at a minimum) in order to get maximum effectiveness. This is true with both SEM and display campaigns.

If you run an online display campaign for more than 2-months, you definitely want to consider rotating in fresh creative to prevent burnout. In this day and age, consumers demand fresh content and will side step your product if the message gets stale.

Behavioral targeting gives you the ability to show ads online only to those people most likely to be interested in them based on learning and insights relative to their past behaviors.

Chances are that if you are advertising in order to drive clicks to your web site, you’re probably using landing pages as a campaign component.

We all know people use search engines — a ton. Google is commonly used as a verb and “just Google it” has become the easiest way to find about anything.

When running an online campaign always know what your SOV (share of voice) is.

Negative keywords is a tool you can’t afford to ignore in your Google AdWords campaign. Negative keywords cause an ad to not be shown if any of the keywords are in the search phrase.