Tips

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder. Treat clients like friends: Understand they have bad days, good days, days they need you and days they need to be left alone Give them a second chance if they make a [...]

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the [...]

Remember that if you run an SEM (pay-per-click) or online display advertising campaign in Spanish your landing page also needs to be in Spanish.

Always ask your guest (or associate) if they would like a glass of water or a cup of coffee before your meeting begins.  Set the tone and make them comfortable.

I love a great bargin just as much as you do BUT often times in advertising there is a reason why it’s a bargain.  Read the fine print, ask questions and most importantly go with your gut!

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in.

Treat our clients with the respect we want them to show us.

Most traditional TV viewing continues to happen in the evening hours (M-SU 8-11pm) while “primetime” for online video viewing lasts from noon to 6pm, peaking at 4pm.

Feeling data rich and insight poor? We’re inundated with data. It’s everywhere. We have performance data from our marketing efforts. We can slice and dice it every which way. Drill down into minuet detail. Yet, the sheer volume can sometimes be more confusing than helpful. Making it easy to overlook the obvious. I was talking [...]

Know what you want. Sit down and work out exactly what you want to achieve. Find out what’s available. Do your homework. Re-evaluate your goals: If you had seriously underestimated the price, you may need to re-think. ‘Arm’ yourself. Knowledge is power, so make sure you understand everything doing into the proposal or contract. Remember [...]