Tips

02/07/10  |  Kim Mickelsen

Simplify Your Landing Page to Improve Conversion

Chances are that if you are advertising in order to drive clicks to your web site, you’re probably using landing pages as a campaign component.

02/05/10  |  Kim Mickelsen

Writing Better Email Subject Lines

One of the most important parts of email marketing is writing effective subject lines. You only have about 50 characters to work with if you want to make sure most of your message displays in the subject line of the recipient’s email client. Here are some tips for developing more compelling subject lines.

Posted in: Email Marketing, Tips