Tips

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder. Treat clients like friends: Understand they have bad days, good days, days they need you and days they need to be left alone Give them a second chance if they make a [...]

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the [...]

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in.

Make sure your card says something about you. There are a lot of  boring business cards out there. Why? Probably because someone started a business, and “Get business cards” was one of the items on  their “to-do” list. But don’t just slap it together – put some thought into it. Make it unique, creative, and [...]

Sensible and smart use of color will help strengthen your brand. Humans naturally associate universal meanings to specific colors. For example, red is often associated with strength and power, while blue is associated with serenity and peace. Choosing the wrong colors for your logo could cause potential clients to have misconceptions about your brand. Sometimes [...]

Stay Focused on Your Values: Oftentimes companies and business owners try to create an image that communicates their ENTIRE business concept. This is asking an awful lot! Instead of focusing on the big picture, zero in on the values and ideas that your company stands for. As customers come to know your business and what [...]

Know your target market: Even though you may be tempted to go for a logo design that is pleasing to you, it’s important to remember that your logo is for your customer and not you. Focus on your market segment, design for that demographic, and your brand will be successful.

You can compromise your brand and try to appeal to everyone, which only creates a cloudy brand promise and hides your story. Don’t be afraid to appeal to a specific audience. You will be noticed and win more hearts in the end.

A design that is to be appealing must also be easy on the eyes. Without the right amount of white space, text would be unreadable, graphics would lose their emphasis, and there would be no balance between the elements on a page.