Tips

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder. Treat clients like friends: Understand they have bad days, good days, days they need you and days they need to be left alone Give them a second chance if they make a [...]

It’s certainly no surprise that people don’t like change. So any change from what we’ve come to know, or are comfortable with, can, and often does, create resistance and fear — fear of the unknown or an expectation that we’ll lose something. But change is important for ourselves, our businesses and our cities. Standing still [...]

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the [...]

Or you end up being nothing to no one.

We’re in a creative business so emotions can sometimes run high. On occasion we’re subjected to an angry outburst which is generally counterproductive to any project it impacts.

Don’t get so close to the avoidance product or service you’re marketing that you forget it’s not a subject welcomed with open arms. You may come up with a “kick ass” new promotion for adult diapers, but if you wave it openly in the face of your target audience – especially if it’s open enough [...]

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in.

Stay Focused on Your Values: Oftentimes companies and business owners try to create an image that communicates their ENTIRE business concept. This is asking an awful lot! Instead of focusing on the big picture, zero in on the values and ideas that your company stands for. As customers come to know your business and what [...]

Know your target market: Even though you may be tempted to go for a logo design that is pleasing to you, it’s important to remember that your logo is for your customer and not you. Focus on your market segment, design for that demographic, and your brand will be successful.

With the advent of the Internet and social networking sites, we have all become more comfortable and complacent in communicating with clients and colleagues online. What we forget is that for thousands of years before the digital revolution, our primary form of communication has always been face-to-face conversation. It is important for us to step [...]