Tips

With the increased use of advanced email filters, user want control over how they receive communications. As the sender, you have less and less control over how the message appears in someone’s inbox. By segmenting your email communications out to different addresses, you give the end user more control over how they filter your communications.

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder. Treat clients like friends: Understand they have bad days, good days, days they need you and days they need to be left alone Give them a second chance if they make a [...]

When you’re applying for a job – in any field, but especially in the highly competitive field of marketing/advertising/interactive – be sure you go beyond simply sending in a resume when you’re applying for a job. These days, with the job market being highly competitive both for available positions and talent, it’s more important than ever that you really pay attention to how you present yourself as a candidate for a job.

You have to admit that Google Analytics has become a major force in the world of web based analytics reporting tools. We have been using the service here at Bozell for quite some time as one more arrow in our quiver of tools. It is a great tool in that it is free, robust and [...]

It’s certainly no surprise that people don’t like change. So any change from what we’ve come to know, or are comfortable with, can, and often does, create resistance and fear — fear of the unknown or an expectation that we’ll lose something. But change is important for ourselves, our businesses and our cities. Standing still [...]

We’ve all been there. Sitting in front of our computers and watching the stream of new emails inundating our inboxes. Then you spend minutes trying to sift through them. This one is a client, this one is a marketing email and this one is “spam”. The question is how do you respond to messages you [...]

We all know that SEO is critically important. People make billions of unique searches each month. So search engines drive a lot of traffic. But the content on your site must, first and foremost, be compelling (and readable) to the people who are reading it or you’re wasting your time. Use your keywords, in context, [...]

SEOmoz has posted a great list of a few things to do with Google Analytics in order to get more out of the tool. Some of the tips are basic and some are advanced, but all help you to better understand what’s happening with your site and the visitors to it. And that’s very important [...]

Link to Social Media Sites – If you company is already utilizing social networking sites for marketing then you are in good shape. Creating icons and linking to your social networking sites is quick and simple. Before you go down this road however, consider the customers thought process. Is there a strong value for them [...]

Email is the lifeblood of many organizations, yet it is amazing how poorly so many people use email.