Insights

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone [...]

Technology research firm Gartner recently released their list of the top 10 strategic technologies for 2011. Gartner defines ‘strategic technologies’ as those that have just matured or are still emerging. I was struck by the fact that at least six of the technologies have already, or will, impact brand strategy and communications planning. Many of [...]

For those of you trying to make a positive impression on perspective customers there’s one really good starting place – your mailing lists.  People who send me mail often fail to impress me right off the bat because they’re often sending the same piece to the General Manager who left here eight years ago.  Ouch.  [...]

At the National Retail Federation Convention (NRF) last month, Intel demonstrated prototypes of innovative and interactive digital signage that can customize messages to viewers based on key data points determined through the use of anonymous video analytics. As a viewer looks at the system screen, the built-in camera technology analyzes data such as gender and [...]

In the latest attempt to thwart regulators, the online advertising industry has agreed on an iconic bit of branding that will be included on online ads that use behavioral data.  The intent of this new standard “i” icon is to educated consumers about targeted ads. When consumers click on the icon they will be taken [...]

We’ve create a practical how-to seminar series on a variety of marketing topics because we’ve seen first hand the need for a “preventative medicine” type of approach when it comes to effective marketing techniques being used today.