Insights

There have recently been a lot of fun things happening around dogs and cats. In particular, adoptable animals are getting special attention. Even OK Go made a video last year using all shelter dogs for their “White Knuckles” song. Best Friends has saved thousands of dogs using the idea of an invisible dog to represent [...]

A lot of people are talking about a sign posted at Nordstroms that explains why they won’t be decorating the stores for Christmas until after Thanksgiving. Nordstroms is taking a stance and getting a lot of positive reaction for it. It seems people really identify with the move and want to support Nordstroms because of it. Can more businesses stand upon principles and have it pay off?

Beginning in 2009 Citigroup “urged investors to focus on companies best positioned to cater to the highest-income and lowest-income consumers.” They felt growth was possible in these areas compared to focusing on the middle-class. A focus on the middle class for product development and advertising has been an American staple for several decades. However, the [...]

We spend most of our lives going around believing we are rational, logical beings who make carefully weighted decisions based on objective facts in stable circumstances. Quote found here. Of course we are! Anything less is admitting that life gets in the way of decision making. But, of course, many factors influence our decisions. Erving [...]

The news of Steve Jobs’ death is dominating the news right now and for good reason. He has helped change the world for the better. Those of us in the creative and advertising fields are likely intimately familiar with Jobs’ work and Apple products in general. There’s a reason his passing is news, and a reason that people who never knew him are feeling as if a friend has died.

In a marketing/communication company like ours there are varying levels of technology knowledge and interest. We have a lot of tech geeks because we do a lot of digital work. They’re great to have around because it seems as though there’s nothing they can’t create; seemingly out of nothing. The tech geeks seem to come [...]

Life has taken a turn for the crazy for the interns at Bozell. Design and content creation for our nonprofit project Creating Captains is underway, deadlines are coming due, and department projects are flying in from every direction. If someone happened to walk into Bozell after hours, they’d most likely see Jordan, the design intern, [...]

The Bozell summer internship has been in full swing for a month now, and words cannot express how it feels to be working for this company. I have actually been an intern since October of 2010 and have always loved the people around here. The summer internship has given me the opportunity to learn more [...]

As we round out a month at Bozell, I am beginning to know my surroundings and get my footings around the office. I have gotten to know the other interns really well. So well that I would like to share with them what typeface I feel they represent. Joe: Franklin Gothic. The reason I pegged [...]

Source:  eMarketer June 22, 2011 Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, according to comScore’s “State of the US Online Retail Economy in Q1 2011” report. But while both play in the same space, differences have emerged in [...]