Insights

New peaks in spending each year through 2014 After 2009’s downslide, US online ad spending in 2010 will rise by 13.9%, reaching a record $25.8 billion. And in that same vein, internet ad spending will hit new peaks in each of the following four years, passing $30 billion in 2012 and breaking the $40 billion [...]

Snuggie, the much-mocked but also much-purchased blanket with sleeves, will spend an estimated $12 million on holiday advertising this year. The brand spent $34.8 million in advertising throughout 2009, according to Kantar Media – and the marketing is apparently paying off: by the end of 2010, Snuggie will have sold 25 million units, reports The [...]

DVR Penetration Means Time-Shifted Viewing Is Up Television time-shifted viewing is growing this season — for almost all shows. NBC’s “The Office” is the most time-shifted program; in terms of its overall percentage, it grabbed 38.8% more viewers — up to seven days of time-shifting. Overall, NBC comedy was also first in 2009, with 37.5% [...]

Growth in spending on online display ads will outstrip that for paid search through 2014, eMarketer forecasts, though search will continue to take the greater share of dollars. In 2010, both search and display will see increases greater than the rise in total US online ad spending, estimated by eMarketer at 13.9%. But between 2011 [...]

Thursday nights are down 17% in the new TV season, and now rank behind Sunday and Monday. Sunday is the top night, anchored by NBC’s Sunday Night Football. The top networks are averaging a 13.6 in 18-49s on Thursdays, down 17% from a 16.4 rating in the first seven weeks of last season. On Sunday, [...]

According to a compilation and analysis of current studies, Mintel predicts nine key consumer trends for the year ahead, examining how long term behavior has been impacted and created a new way of life. In 2011, consumers are living for the long term with attitudes inspired by a changed value set. 1.  Renewed emphasis on [...]

Technology research firm Gartner recently released their list of the top 10 strategic technologies for 2011. Gartner defines ‘strategic technologies’ as those that have just matured or are still emerging. I was struck by the fact that at least six of the technologies have already, or will, impact brand strategy and communications planning. Many of [...]

About 45% of consumers don’t have a specific business in mind when conducting a local search online. In fact, more local business searchers begin with general keyword terms in search queries. They have products and services in mind, but they are not sure where to make the purchase, according to a study released Monday from [...]

After years of speculation and rumors, Canoe Ventures launches their interactive TV platform. Marketers can place overlays in spots that prompt viewers to click-through and request a coupon or sample. Cablevision’s AMC and Comcast’s E! and Style are teed up to run the spots now, while the Discovery Channel and two NBC Universal cable channels [...]

Ad rates at CBS are up 30% over upfront rates and the fall TV season is off to a strong start. Fall Season is Strong One factor which could help ad rates to continue to increase is the fact that the fall TV season is off to a strong beginning. NBC, for example, enjoyed its [...]