Insights

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone [...]

Technology research firm Gartner recently released their list of the top 10 strategic technologies for 2011. Gartner defines ‘strategic technologies’ as those that have just matured or are still emerging. I was struck by the fact that at least six of the technologies have already, or will, impact brand strategy and communications planning. Many of [...]

The once popular Bloglines RSS feed reader service will be shutting down on October 1st. I used the service regularly for a couple of years to keep up with numerous industry and personal interest websites. Over the last couple of years though I just seemed to slowly abandon it. It looks as though I was [...]

Last week Google unveiled its new search titled Google Instant. This new search process allows for users to search real-time and tailor their query as results are automatically presented to them. For users this will mean the end of the search button and vast improvement in finding relevant results. Not everything we see is a [...]

Monitoring social media campaigns can be difficult. There are some wonderful tools out there but most require registration or paid subscription. Google just launched a new service that simplifies the real time monitoring of updates made from Facebook and Twitter. The system dubbed “Google realtime” is as easy to use as any Google search. Simply [...]

Twitter may have millions of active users, but many, many more millions don’t even have accounts. Which is what makes this latest news, big news. Twitter’s newest feature called “Fast Follow” uses a classic short code approach and makes it easy to follow anyone via SMS, even if you don’t have a Twitter account. If [...]

It has always amazed me how technology has continually moved our society. The past century the human race has seen more advances than the prior 2,000 combined. If it weren’t for visionary people many of the gadgets we take for granted today simply wouldn’t exist.

I’ve written several posts about newspapers and their intent to put pay walls around content. Like this one and this one. It’s a subject I’ve followed with great interest in the last few years because I believe it’s flawed thinking.

More and more I find myself untethered from my computer and able to deal with what I need either from my Blackberry or my iPad. I now often go an entire weekend without opening my laptop, but still get the work done I need to get done plus easily stay connected to friends and family.  [...]

There’s an amazing amount of communication going on these days. We can call from anywhere using our mobile phones, get and send emails from those phones, text people, IM people, post to Twitter and Facebook, and blog from anywhere and everywhere we are at. There are also a tremendous number of tools out there that help us to manage, review, schedule and automate these communications. What’s important to remember is that while these tools are great for helping you manage your inputs and outputs, there’s still no substitute for true, authentic communication.