Insights

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone [...]

Last year AP Stylebook changed “Web site” to “website”. And now they’ve finally dumped the hyphen in email. Even before the switch, many companies neglected to include the hyphen. I know we’ve been using the non-hyphenated version for a long time, but continually had to tell our proof readers to stop trying to correct it [...]

Monitoring social media campaigns can be difficult. There are some wonderful tools out there but most require registration or paid subscription. Google just launched a new service that simplifies the real time monitoring of updates made from Facebook and Twitter. The system dubbed “Google realtime” is as easy to use as any Google search. Simply [...]

Twitter may have millions of active users, but many, many more millions don’t even have accounts. Which is what makes this latest news, big news. Twitter’s newest feature called “Fast Follow” uses a classic short code approach and makes it easy to follow anyone via SMS, even if you don’t have a Twitter account. If [...]

One is a typical star-studded montage. The other is a charity F-bomb-a-thon.

I’ve written several posts about newspapers and their intent to put pay walls around content. Like this one and this one. It’s a subject I’ve followed with great interest in the last few years because I believe it’s flawed thinking.

There’s an amazing amount of communication going on these days. We can call from anywhere using our mobile phones, get and send emails from those phones, text people, IM people, post to Twitter and Facebook, and blog from anywhere and everywhere we are at. There are also a tremendous number of tools out there that help us to manage, review, schedule and automate these communications. What’s important to remember is that while these tools are great for helping you manage your inputs and outputs, there’s still no substitute for true, authentic communication.

It’s no secret that the media landscape is changing. I’ve noticed a major shift in the way reporters and editors get their story ideas.

A couple of months ago, Dunkin Donuts launched a social campaign to engage with their core fans. They asked for customers to submit their own concepts for the company’s newest donut. Over the past two months they have received a staggering 90,000 entries. This week the company announced exclusively through Mashable, the 12 finalists for [...]

I wasn’t the only one unimpressed by Tiger Woods’ public apology. Today (Friday) Gatorade officially dropped Tiger Woods after “unofficially” dropping him in December.  “We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” said a Gatorade spokeswoman in an announcement Friday. AT&T and technology outsourcing and consulting [...]