Insights

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone [...]

Urban. Hip. Inspired. When Bozell announced its plans to relocate from the FNB Business Park to downtown’s Old Market Lofts building, that’s what we envisioned our new office space would be. But, as we soon found out, maintaining a consistent brand image while transitioning from clean corporate cubicles to a gritty downtown warehouse takes a [...]

In late May the Bozell team embarked on a two-day photo and video shoot capturing images for Borsheims’ 2011/2012 Engagements campaign.  This is the first time Borsheims has used custom lifestyle photography to create an emotional connection with consumers.  The campaign aims at capturing the intimate slice-of-life moments a couple shares every day – from [...]

You don’t necessarily have to do things yourself if you want it done right, but sometimes, it can be awfully rewarding. We’ve got a flurry of activity going on around the office in advance of our open house. It’s not just the cleaning and organizing and standard preparations that you’d expect. We’re building furniture, moving walls, rearranging furniture, hanging signs and lights – we’re designing our space and creating a special environment. And it’s a lot of fun.

Over the last several years, terms that originated online have slowly started to become part of our everyday language. How far this has gone became evident when I saw a pretty standard sign for what to do when you see someone drowning. The way I read it, the instructions weren’t very helpful.

I just used half a bottle of body lotion on my hair. By mistake. Which, by the way, is a bitch to wash out. After several hours on an airplane, I just wanted a shower. So rather than unpack, I just grabbed two bottles off the bathroom counter in my hotel room and jumped in [...]

There are some amazing people who dive in to make something special happen that we all benefit from. They have big visions, and they don’t just talk it, they walk it…all the way to the finish line. They aren’t daunted by the enormity of the task. Or the numerous barriers in their way. They simply [...]

Typical weekend errands. On my list was toothpaste. Simple right? Not so much! Usually I just grab my preferred brand and off I go. Paying little attention to the entire shelf. But on Saturday, it so happened that the toothpaste aisle in this particular store was very wide and as I turned the corner, I [...]

Did that title get your attention? This is not your average blog entry and this was not your average fashion show. Just recently, I was involved in a Project Runway Condom Fashion Show Fundraiser for the Nebraska Aids Project along with another member of my design team, Carrie Ratcliff and fellow designer/friend Adrian Hardisty-Horsley. It [...]

I definitely don’t put myself in the category of a designer or design professional. Quite honestly, I can barely draw a straight line with a ruler. Like most people however I have an opinion. I can tell that I like something or turn my nose up in disgust if it doesn’t fit my tastes. My [...]