Insights

When I saw your Fall TV spot I thought it was brilliant! Your model is the quintessential 50-something woman. The one so many of us dream of being. She’s cool and hip – gorgeous with a look of intelligence. I can relate to her! I shop at Chico’s on occasion but I have steadfastly avoided [...]

In order to have a mutually beneficial vendor-client relationship both parties must be on the same page. We must make sure we listen to each other and ask the right questions to ensure we truly understand one another. In an industry that is riddled with lingo and acronyms it is very easy for people to [...]

Typical weekend errands. On my list was toothpaste. Simple right? Not so much! Usually I just grab my preferred brand and off I go. Paying little attention to the entire shelf. But on Saturday, it so happened that the toothpaste aisle in this particular store was very wide and as I turned the corner, I [...]

Calvin Klein has a reputation of pushing it in their advertising and so I’m always curious to follow them to see what they are up to. A couple weeks ago Calvin Klein replaced some of its billboards (in NY and LA), not with controversial or racy imagery, but with a giant QR code with the [...]

A cautionary tale. It was a warm Saturday evening and I had to attend the wedding of a young employee from my company. I dressed in my best black cocktail dress and heels and was feeling fairly pleased with myself when Joe, my husband, and I headed over to the festivities. The reception provided a [...]

I really don’t have anything against you folks at AARP, but come on…do you really think that mailing me an AARP membership card and solicitation BEFORE my 50th birthday is a good marketing move?  If so, you should fire the person or company that gave you that advice. It’ s not like that 21st birthday [...]

There’s an amazing amount of communication going on these days. We can call from anywhere using our mobile phones, get and send emails from those phones, text people, IM people, post to Twitter and Facebook, and blog from anywhere and everywhere we are at. There are also a tremendous number of tools out there that help us to manage, review, schedule and automate these communications. What’s important to remember is that while these tools are great for helping you manage your inputs and outputs, there’s still no substitute for true, authentic communication.

Just one year ago, June 1, 2009, Microsoft changed the name of its also-ran search engine from Live to Bing. On Friday June 6, 2010, I, like many others, received an email notice announcing that Microsoft has canceled Bing’s “Cashback” promotion effective July 30.

Those lips have been around for a while.  Is it just me or have they taken on a more lascivious posture within the past year or so?  In fact, they’re familiarly disturbing.  In all honesty I don’t spend a whole lot of time ruminating about the Dairy Queen lips – but when I see the [...]

It’s no secret that the media landscape is changing. I’ve noticed a major shift in the way reporters and editors get their story ideas.