Insights

A lot of people are talking about a sign posted at Nordstroms that explains why they won’t be decorating the stores for Christmas until after Thanksgiving. Nordstroms is taking a stance and getting a lot of positive reaction for it. It seems people really identify with the move and want to support Nordstroms because of it. Can more businesses stand upon principles and have it pay off?

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone [...]

It’s hard for most of us to truly visualize or imagine something different from what we know until it’s very real. So any change from what we’ve come to know or are comfortable with can, and often does, create resistance and fear — fear of the unknown or an expectation that we will lose something. [...]

We spent the first workday of the new year in our new office space. The place is a mess of boxes and stuff that still sits where the movers put it down, but the place feels great. And as we get it all put together it will be amazing. The move was quick, but it [...]

The other day I was driving home flipping through the radio channels and I heard John Tesh drop one of his pearls of wisdom. He said that several thousand “environmentally friendly” products had been evaluated for their level of environmental friendliness and ninety-percent had been caught in a big fat lie. I hit the brakes [...]

Technology research firm Gartner recently released their list of the top 10 strategic technologies for 2011. Gartner defines ‘strategic technologies’ as those that have just matured or are still emerging. I was struck by the fact that at least six of the technologies have already, or will, impact brand strategy and communications planning. Many of [...]

When I saw your Fall TV spot I thought it was brilliant! Your model is the quintessential 50-something woman. The one so many of us dream of being. She’s cool and hip – gorgeous with a look of intelligence. I can relate to her! I shop at Chico’s on occasion but I have steadfastly avoided [...]

In order to have a mutually beneficial vendor-client relationship both parties must be on the same page. We must make sure we listen to each other and ask the right questions to ensure we truly understand one another. In an industry that is riddled with lingo and acronyms it is very easy for people to [...]

Typical weekend errands. On my list was toothpaste. Simple right? Not so much! Usually I just grab my preferred brand and off I go. Paying little attention to the entire shelf. But on Saturday, it so happened that the toothpaste aisle in this particular store was very wide and as I turned the corner, I [...]

Calvin Klein has a reputation of pushing it in their advertising and so I’m always curious to follow them to see what they are up to. A couple weeks ago Calvin Klein replaced some of its billboards (in NY and LA), not with controversial or racy imagery, but with a giant QR code with the [...]