Insights

I remember when I subscribed to – and purchased – my first Groupon.  They happened simultaneously when a local tapas restaurant that I’d been dying to try ever since I moved to Omaha offered me 50% off sangria and snack-sized tastes of Spain. The promise of a new dining experience and an inbox regularly filled with [...]

Each Spring tens of thousands of Berkshire Hathaway investors land in Omaha from all over the planet for the largest annual shareholder’s meeting in the world. And this year they’ll be welcomed by Berkshire Company, Borsheims, even while they wait for their luggage. A Borsheims branded welcome message is on every baggage carousel at Eppley [...]

I can’t remember the last time I enjoyed a TV ad campaign as much as I do Swiffer’s “What About Love” campaign. The term ‘clever’ has gotten kind of a bum rap in our industry. Why everyone knows that ‘clever’ copy has no substance to it – it’s just a cheap joke and nothing more. [...]

A 30-second commercial goes by fast. A good one delivers a quick, memorable message. But creating that simple message can be anything but—just ask Nan Pike, Bozell’s broadcast production manager. Nan is the person the creative team trusts to take its concept from paper to full life on the screen. In the 20-plus years she [...]

Facebook has been data mining wall posts and status updates to create relevant ads for a while now, but they are upping the ante to mine real-time conversations to instantly target ads. If someone posts “Thinking of pizza for dinner” Domino’s could instantly serve up an ad. That potential to be present at the moment [...]

This year Bozell is proud to celebrate our 90th year in advertising!  That’s a monumental achievement in any industry, and given the super uber mega competitive nature of advertising, we’re really proud. Ninety years is a long time, longer than you’d think.  To really put into perspective how long we’ve been in the ad game, [...]

When I saw your Fall TV spot I thought it was brilliant! Your model is the quintessential 50-something woman. The one so many of us dream of being. She’s cool and hip – gorgeous with a look of intelligence. I can relate to her! I shop at Chico’s on occasion but I have steadfastly avoided [...]

Nobody is a bigger fan of print than I. I planned and bought print for over 20 years. Just today I received an e-mail with this predication:

They measure all kinds of media usage these days, how much time you spend with it, how often you zip and zap it when it gets on your nerves for one reason or another and how much you get out of it. One thing they don’t look at is which ads will chase you away [...]

Twitter may have millions of active users, but many, many more millions don’t even have accounts. Which is what makes this latest news, big news. Twitter’s newest feature called “Fast Follow” uses a classic short code approach and makes it easy to follow anyone via SMS, even if you don’t have a Twitter account. If [...]