Insights

Aisles dedicated to male shoppers are coming to stores near you. Recent research has revealed that men shop too <gasp>. Actually, there is a trend that men are doing more of the household shopping. Despite the fact that bachelors have been shopping for themselves for years, it is family level shopping changes that are causing [...]

There have recently been a lot of fun things happening around dogs and cats. In particular, adoptable animals are getting special attention. Even OK Go made a video last year using all shelter dogs for their “White Knuckles” song. Best Friends has saved thousands of dogs using the idea of an invisible dog to represent [...]

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone [...]

Poor little Tate Dillow (you don’t really believe that name do you?) is Domino’s hired-gun chicken chef. Why do you think he chose to be a chicken chef? Is it because his face resembles a cartoon chicken? Does that seem harsh? That’s because I’m mocking this little camp creation that shows a fellow Domino’s chef [...]

I remember when I subscribed to – and purchased – my first Groupon.  They happened simultaneously when a local tapas restaurant that I’d been dying to try ever since I moved to Omaha offered me 50% off sangria and snack-sized tastes of Spain. The promise of a new dining experience and an inbox regularly filled with [...]

Each Spring tens of thousands of Berkshire Hathaway investors land in Omaha from all over the planet for the largest annual shareholder’s meeting in the world. And this year they’ll be welcomed by Berkshire Company, Borsheims, even while they wait for their luggage. A Borsheims branded welcome message is on every baggage carousel at Eppley [...]

I can’t remember the last time I enjoyed a TV ad campaign as much as I do Swiffer’s “What About Love” campaign. The term ‘clever’ has gotten kind of a bum rap in our industry. Why everyone knows that ‘clever’ copy has no substance to it – it’s just a cheap joke and nothing more. [...]

A 30-second commercial goes by fast. A good one delivers a quick, memorable message. But creating that simple message can be anything but—just ask Nan Pike, Bozell’s broadcast production manager. Nan is the person the creative team trusts to take its concept from paper to full life on the screen. In the 20-plus years she [...]

Facebook has been data mining wall posts and status updates to create relevant ads for a while now, but they are upping the ante to mine real-time conversations to instantly target ads. If someone posts “Thinking of pizza for dinner” Domino’s could instantly serve up an ad. That potential to be present at the moment [...]

This year Bozell is proud to celebrate our 90th year in advertising!  That’s a monumental achievement in any industry, and given the super uber mega competitive nature of advertising, we’re really proud. Ninety years is a long time, longer than you’d think.  To really put into perspective how long we’ve been in the ad game, [...]