In 1982, insurance executive William M. Kizer realized that preventing disease was often more cost-effective than curing it. He envisioned a non-profit organization made up of corporate members interested in promoting healthy work places through education, incentives and idea sharing. He founded Wellness Council of the Midlands, or WELCOM for short. The idea was years [...]
Cirque’s show Saltimbanco embarked on a tour of over 40 arenas across Canada and the United States. The new tour model allowed Cirque du Soleil to bring its shows to additional cities, giving more people than ever the opportunity to enjoy a Cirque du Soleil show in their own city. The tour made a stop [...]
Berkshire Hathaway is well known for having the most expensive stock price on the market. The company is also well known for its annual shareholders meeting in Omaha, Nebraska. This event has become a lot more than a stuffy shareholder’s meeting. It has become a destination event for thousands of shareholders and Warren Buffett fans [...]
When the largest privately held bank in the nation wants to celebrate its 150th anniversary, one thing is fairly obvious. It’s got to be big. That’s the exact realization Bozell came to when they began work on First National Bank’s 150th anniversary campaign. We’ve all seen the stereotypical anniversary campaign. They’re two parts historic photos, [...]
THinkING is a quarterly publication developed, written and produced by Bozell. Below are articles from the most recent issue.