Insights

Borsheims, a jewelry store known for its extensive selection, exemplary customer service and exceptional “Borsheims price,” was looking for a way to capitalize on the excitement in Omaha during the College World Series timeframe. The idea of Diamond Days was born. Diamond Days main objectives were to sell diamond stud earrings, launch a trade-up program, [...]

In 1982, insurance executive William M. Kizer realized that preventing disease was often more cost-effective than curing it. He envisioned a non-profit organization made up of corporate members interested in promoting healthy work places through education, incentives and idea sharing. He founded Wellness Council of the Midlands, or WELCOM for short. The idea was years [...]

Bozell provides a wide variety of public relations services for both the VT Industries architectural wood doors division and the countertop division. These include quarterly customer newsletters, media outreach materials, AIA Continuing Education Series and technical reports and white papers on a broad range of timely topics of interest to architects, specifiers, builders, fabricators, distributors [...]

Quality products delivered with impeccable customer service. That is the core of the VT Industries brand. VT wanted a way to leverage their brand equity to create customer loyalty. Bozell developed the PRO Team program – a loyalty program for fabricators – to help create a network of customers committed to actively marketing VT’s product. [...]

When VT Industries came to Bozell for assistance with growing their architectural wood door business, we began by conducting research with architects, their primary target for doors. The research showed doors were not a top priority decision in most projects. We developed a strategy to provide a memorable connection for VT Industries’ doors with architects [...]

Alegent Health is the largest healthcare provider within hundreds of miles of Omaha. Their presence had been overshadowed in an extremely competitive healthcare market that included two academic medical centers and a perennial favorite for anyone having a baby. Bozell was charged with re-branding Alegent Health in a way that would allow them to strengthen [...]

Because of the way the NCAA College World Series is set up as a double elimination, the event is fairly fluid and many fans come into Omaha without tickets hoping to get them on site.  As teams are eliminated, tickets are turned in and then available for sale.  Further, out-of-town fans are not familiar with Omaha [...]

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support. By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women. We developed online and printed [...]

Cirque’s show Saltimbanco embarked on a tour of over 40 arenas across Canada and the United States. The new tour model allowed Cirque du Soleil to bring its shows to additional cities, giving more people than ever the opportunity to enjoy a Cirque du Soleil show in their own city. The tour made a stop [...]

Berkshire Hathaway is well known for having the most expensive stock price on the market. The company is also well known for its annual shareholders meeting in Omaha, Nebraska. This event has become a lot more than a stuffy shareholder’s meeting. It has become a destination event for thousands of shareholders and Warren Buffett fans [...]