When fans attend the College World Series they want to be in the know, not just about game updates but also related updates about all the surrounding special events.
We established an opt in text alert service in 2006 for fans to get info via their phones and the program has continued to grow. In 2010 [...]
Most kids looking for summer employment reduce themselves to getting coffee, flipping burgers or shoveling poo, but Bozell offers another option. Bozell has been recognized for an outstanding summer internship program. The application is rigorous: seeking only the most talented students to fulfill roles in various agency departments. Our objective this year was to create [...]
Because of the way the NCAA College World Series is set up as a double elimination, the event is fairly fluid and many fans come into Omaha without tickets hoping to get them on site. As teams are eliminated, tickets are turned in and then available for sale. Further, out-of-town fans are not familiar with Omaha [...]
The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support.
By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women.
We developed online and printed toolkits of [...]
Berkshire Hathaway is well known for having the most expensive stock price on the market. The company is also well known for its annual shareholders meeting in Omaha, Nebraska. This event has become a lot more than a stuffy shareholder’s meeting. It has become a destination event for thousands of shareholders and Warren Buffett fans [...]
Mooney Airplane Company planned to unveil two new models of airplanes at the Oshkosh Air Show and wanted to get invitations into the hands of select people who would be prime candidates to test fly the new models at the show.
Through analysis and modeling, Bozell SmarTargeting culled an email database of hot prospects that met [...]
Mooney manufacturers high performance, single engine, piston aircrafts. In fact, they make the fastest single engine piston aricraft on the market. Mooney owners are passionate about their aircraft and the history of the company. These rabid fans love to talk about their aircraft and discuss anything Mooney.
We developed and launched a new application within their website [...]
While NCAA.com and other media sites do a tremendous job of covering the game action, the role of the College World Series site (www.cwsomaha.com) is to provide deeper information about event logistics, tickets and activities before and during the Series to those who plan to attend.
Filled with ticket and event schedule information, an FAQ section, [...]
Slipstreem Aerodynamics produces the Showtime 100, an aerodynamic add-on for semi trailers that helps reduce drag and increase stability. As a result, truck owners save fuel and wear and tear on the engine, tires, and trailer. Drivers experience improved truck handling, and the device requires no driver interaction when backing into a dock – a [...]
While getting briefed by the developers of a new document management tool, we could tell that the Saas (Software as a service) product was robust, but not necessarily intuitive. This raised a red flag, because our target audience research indicated that people would subscribe only if they thought the tool was very simple to use. [...]
THinkING is a quarterly publication developed, written and produced by Bozell. Below are articles from the most recent issue.