Insights

12/03/08  |  admin

The Greatest Show on Dirt

Morris Jacobs, one of our founders, was one of four Omaha businessmen to convince the NCAA to bring its men’s baseball tournament to the city in 1950. We’ve been involved in building the event ever since. And loved every minute of it. Our job? To get the word out. To make sure those who plan [...]

12/03/08  |  admin

Going the Distance

In 2008, two childhood friends decided to start their own distance relay race to raise awareness and money for the trails system of Nebraska. The Market to Market Relay stretched 86 miles from the Old Market in Omaha to the Historic Haymarket in Lincoln. The route started and ended on downtown brick roads, but it [...]

11/20/08  |  Sylvia France

Smile! You’re on YouTube

WildSmiles Brackets are patented braces with unique shapes: stars, flowers, footballs, diamonds, and circles. The product allows consumers to have fun with their braces experience and be individual in the way they design their mouth. The average age for children to receive braces is 12-16 years old. Naturally, children entering this age range were our [...]

11/19/08  |  Sylvia France

A Whole New Look at Laminate

For more than ten years, Bozell has provided marketing communications for VT Industries, the leading manufacturer of architectural wood doors and postformed laminate countertops. Our services have included development of brand identity, business-to-business advertising, home center support, customer loyalty programs, sales support, public relations, trade show support and collateral. VT countertop sales were steady but [...]

11/19/08  |  Sylvia France

Tnemec

Client: Tnemec – Since 2002, Bozell has provided marketing and communications for Tnemec Company Inc. Tnemec is one of the largest privately held coatings companies in the United States. Tnemec manufactures more than one hundred architectural and industrial coatings. Their products are used in the Architectural, Industrial, Water and Wastewater Processing, Water Tank and Processing [...]

11/19/08  |  Sylvia France

Carving a Place Among the Competition

Cabinetmaker turned inventor Bill Friegang had been building cabinets for more than three decades when he finally decided to create a tool that would remove one of the biggest hassles from his job: scribing. The QuickScribe Tool System is a set of professional-grade, cabinetmaking and woodworking scribe tools. These tools allow for perfectly shaped installation [...]

11/19/08  |  Sylvia France

Creating the Scoop on Poop

More than 70 million dogs live in the United States and every one of them has to do its “business”.  Dog owners know that they will be the ones who get stuck holding the bag. To combat this offensive inconvenience, the Doody Dangler was invented. It is a leash enhancement that allows dogs to carry [...]