Insights

Borsheims is one of the largest independent jewelry stores in the country and has successfully branded their name and identity as a high-quality product. Their 10th Annual Swiss Watch Faire, as part of the 2009 Borsheims Holiday Campaign, required an identity of its own. We wanted the faire to be more than just an exhibition [...]

In 1982, insurance executive William M. Kizer realized that preventing disease was often more cost-effective than curing it. He envisioned a non-profit organization made up of corporate members interested in promoting healthy work places through education, incentives and idea sharing. He founded Wellness Council of the Midlands, or WELCOM for short. The idea was years [...]

When VT Industries came to Bozell for assistance with growing their architectural wood door business, we began by conducting research with architects, their primary target for doors. The research showed doors were not a top priority decision in most projects. We developed a strategy to provide a memorable connection for VT Industries’ doors with architects [...]

When the largest privately held bank in the nation wants to celebrate its 150th anniversary, one thing is fairly obvious. It’s got to be big. That’s the exact realization Bozell came to when they began work on First National Bank’s 150th anniversary campaign. We’ve all seen the stereotypical anniversary campaign. They’re two parts historic photos, [...]

Slipstreem Aerodynamics produces the Showtime 100, an aerodynamic add-on for semi trailers that helps reduce drag and increase stability. As a result, truck owners save fuel and wear and tear on the engine, tires, and trailer. Drivers experience improved truck handling, and the device requires no driver interaction when backing into a dock – a [...]

For more than ten years, Bozell has provided marketing communications for VT Industries, the leading manufacturer of architectural wood doors and postformed laminate countertops. Our services have included development of brand identity, business-to-business advertising, home center support, customer loyalty programs, sales support, public relations, trade show support and collateral. VT countertop sales were steady but [...]