Insights

Tate & Lyle is one of the world’s leading providers of food ingredients. It literally supplies hundreds of different ingredients — such as sweeteners, starches, fiber and more — to leading food manufacturers such as Kraft and ConAgra. Most people who work in the food manufacturing industry know who Tate & Lyle is. However, because [...]

In the publishing world, there are two main ways to get a book published: self publishing and traditional publishing. Self publishing is when the author fronts all the costs and has to market the book to sell it, but in the end – they reap all the profits. Traditional publishing is when an author pays [...]

Borsheims, an Omaha jewelry store known for its extensive selection, exemplary customer service and “Borsheims’ price,” was looking for a way to reach a broad audience to promote a variety of in-store events and special offerings. The Qwest Center Omaha Arena is one of the premier venues in the Midwest. It seats up to 18,300 [...]

Borsheims, a jewelry store known for its extensive selection, exemplary customer service and exceptional “Borsheims price,” was looking for a way to capitalize on the excitement in Omaha during the College World Series timeframe. The idea of Diamond Days was born. Diamond Days main objectives were to sell diamond stud earrings, launch a trade-up program, [...]

In 1982, insurance executive William M. Kizer realized that preventing disease was often more cost-effective than curing it. He envisioned a non-profit organization made up of corporate members interested in promoting healthy work places through education, incentives and idea sharing. He founded Wellness Council of the Midlands, or WELCOM for short. The idea was years [...]

Quality products delivered with impeccable customer service. That is the core of the VT Industries brand. VT wanted a way to leverage their brand equity to create customer loyalty. Bozell developed the PRO Team program – a loyalty program for fabricators – to help create a network of customers committed to actively marketing VT’s product. [...]

When VT Industries came to Bozell for assistance with growing their architectural wood door business, we began by conducting research with architects, their primary target for doors. The research showed doors were not a top priority decision in most projects. We developed a strategy to provide a memorable connection for VT Industries’ doors with architects [...]

Alegent Health is the largest healthcare provider within hundreds of miles of Omaha. Their presence had been overshadowed in an extremely competitive healthcare market that included two academic medical centers and a perennial favorite for anyone having a baby. Bozell was charged with re-branding Alegent Health in a way that would allow them to strengthen [...]

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support. By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women. We developed online and printed [...]

Berkshire Hathaway is well known for having the most expensive stock price on the market. The company is also well known for its annual shareholders meeting in Omaha, Nebraska. This event has become a lot more than a stuffy shareholder’s meeting. It has become a destination event for thousands of shareholders and Warren Buffett fans [...]