Insights

Borsheims is one of the largest independent jewelry stores in the country and has successfully branded their name and identity as a high-quality product. Their 10th Annual Swiss Watch Faire, as part of the 2009 Borsheims Holiday Campaign, required an identity of its own. We wanted the faire to be more than just an exhibition [...]

Lauritzen Gardens, a 100-acre botanical garden, is an urban oasis of beauty and tranquility. With an average of 162,000 visitors per year, Lauritzen Gardens serves as a major environmental resource to the Omaha area. The annual Antique & Garden Show is the largest fundraising event for the Garden. For the 2009 event, their objectives were [...]

Borsheims, an Omaha jewelry store known for its extensive selection, exemplary customer service and “Borsheims’ price,” was looking for a way to reach a broad audience to promote a variety of in-store events and special offerings. The Qwest Center Omaha Arena is one of the premier venues in the Midwest. It seats up to 18,300 [...]

When VT Industries came to Bozell for assistance with growing their architectural wood door business, we began by conducting research with architects, their primary target for doors. The research showed doors were not a top priority decision in most projects. We developed a strategy to provide a memorable connection for VT Industries’ doors with architects [...]

Alegent Health is the largest healthcare provider within hundreds of miles of Omaha. Their presence had been overshadowed in an extremely competitive healthcare market that included two academic medical centers and a perennial favorite for anyone having a baby. Bozell was charged with re-branding Alegent Health in a way that would allow them to strengthen [...]

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support. By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women. We developed online and printed [...]

When the largest privately held bank in the nation wants to celebrate its 150th anniversary, one thing is fairly obvious. It’s got to be big. That’s the exact realization Bozell came to when they began work on First National Bank’s 150th anniversary campaign. We’ve all seen the stereotypical anniversary campaign. They’re two parts historic photos, [...]

Morris Jacobs, one of our founders, was one of four Omaha businessmen to convince the NCAA to bring its men’s baseball tournament to the city in 1950. We’ve been involved in building the event ever since. And loved every minute of it. Our job? To get the word out. To make sure those who plan [...]