Insights - Bozell - Integrated Marketing Services with Offices in Omaha and Kansas City » A Story in the Making http://www.bozell.com/insights Wed, 08 Feb 2012 21:16:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Madonna, Cher, Oprah … http://www.bozell.com/insights/2269/madonna-cher-oprah/ http://www.bozell.com/insights/2269/madonna-cher-oprah/#comments Thu, 11 Mar 2010 15:23:19 +0000 Corey Meyer http://www.bozell.com/insights/?p=2269 … and now Lindsay?

Lindsay Lohan has sued E*Trade for $100 million, saying the “milkaholic” baby girl named Lindsay in one of their recent ads improperly invoked her “likeness, name, characterization and personality” and that Lohan has the same “single name” recognition as celebrities such as Oprah Winfrey.

If you haven’t caught this ad on TV, have a look: http://www.youtube.com/watch?v=lEXZ2hfD3bU

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