Tips

I can’t remember the last time I enjoyed a TV ad campaign as much as I do Swiffer’s “What About Love” campaign. The term ‘clever’ has gotten kind of a bum rap in our industry. Why everyone knows that ‘clever’ copy has no substance to it – it’s just a cheap joke and nothing more. [...]

John Rector is the author of a book called The Grove, among others. He hails from Denver but was recently quoted in an article about authors in the Omaha World Herald. The authors were either from Nebraska, had set their novels in Nebraska, or both. John decided to set his novel in Omaha. He even [...]

Earlier this week I had my first exposure to “funeral Facebook”. A relative passed away and we were sent a link to the funeral home web site where she was being featured. The link took me directly to her page replete with a picture of the deceased, her obituary, a viewing and services schedule as [...]

I’m in a bad mood today. Could be post holiday doldrums, could be post move letdown, who knows. I decided that rather than stick around and snap at everyone for everything, I would break the cycle, get out and try to attitude adjust. What could be better than to head out to a local eatery [...]

The other day I was driving home flipping through the radio channels and I heard John Tesh drop one of his pearls of wisdom. He said that several thousand “environmentally friendly” products had been evaluated for their level of environmental friendliness and ninety-percent had been caught in a big fat lie. I hit the brakes [...]

When I saw your Fall TV spot I thought it was brilliant! Your model is the quintessential 50-something woman. The one so many of us dream of being. She’s cool and hip – gorgeous with a look of intelligence. I can relate to her! I shop at Chico’s on occasion but I have steadfastly avoided [...]

I check my messages and there’s one that says something like, “I am blah, blah and I’m calling from blah company. I would like to learn more about your company and what you do.” Or maybe it says “I have an important business opportunity I’d like to discuss with you.”

Nobody is a bigger fan of print than I. I planned and bought print for over 20 years. Just today I received an e-mail with this predication:

They measure all kinds of media usage these days, how much time you spend with it, how often you zip and zap it when it gets on your nerves for one reason or another and how much you get out of it. One thing they don’t look at is which ads will chase you away [...]

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the [...]