Insights

As each year draws to a close there are certain traditions that are observed. We enter the holiday season with an eye toward sharing, festivities, thankfulness – and another eye toward moving “out with the old and in with the new.”

This season has brought with it an avalanche of holiday cheer and good wishes. Many of these festive greetings have reached me through my e-mail. On a given day I can receive up to twenty colorful and creative communiques. Unfortunately, only about a third of them are from people I know.

Lee’s new tv spot has a 20-something young woman uttering a vehement statement “I’ll never wear mom jeans”! And she’s right. If her body stays 20-something, sleek and slim she never will wear “mom jeans”. Too bad it doesn’t work that way! Who in their early 20’s with a knockout of a body would expect [...]

Is it true that only simple minded people enjoy low humor? If so, there’s little hope for me. I crack up every time I see that Snickers Peanut Butter Squared focus group ad.

Vincent Vassolo recently wrote a post entitled: The Power of Positive Aging. In it he states that baby boomers “know the destructive power of prejudice…they simply won’t tolerate ageism”.

In a marketing/communication company like ours there are varying levels of technology knowledge and interest. We have a lot of tech geeks because we do a lot of digital work. They’re great to have around because it seems as though there’s nothing they can’t create; seemingly out of nothing. The tech geeks seem to come [...]

Jay Bush and his faithful canine companion Duke. It doesn’t get more ‘aw shucks’ than that. Everything they say about themselves is down home, comfort food, old fashioned family values and wholesome goodness. Their messaging invites you to eat their beans and implies that doing so will enable you to become a part of their [...]

One of the most frequent questions I’m asked is “what are ad agencies doing to change?” The question is often followed up by a comment regarding the drastic need for agencies to change in order to remain relevant. There are at least a zillion articles on this topic so you’d have to be a complete [...]

I’ve been dealing with a large copier manufacturer – a household name in copiers. They are a nightmare from hell. Their service is dismal and they find endless ways of charging us extra when we call for things that should have been part of a normal maintenance program. Recently one of our copiers went off [...]

Poor little Tate Dillow (you don’t really believe that name do you?) is Domino’s hired-gun chicken chef. Why do you think he chose to be a chicken chef? Is it because his face resembles a cartoon chicken? Does that seem harsh? That’s because I’m mocking this little camp creation that shows a fellow Domino’s chef [...]