Insights

It’s certainly no surprise that people don’t like change. So any change from what we’ve come to know, or are comfortable with, can, and often does, create resistance and fear — fear of the unknown or an expectation that we’ll lose something. But change is important for ourselves, our businesses and our cities. Standing still [...]

It’s hard for most of us to truly visualize or imagine something different from what we know until it’s very real. So any change from what we’ve come to know or are comfortable with can, and often does, create resistance and fear — fear of the unknown or an expectation that we will lose something. [...]

Some good food for thought.

Steve will present the topic: How Second Effort Can Push You Over the Goal Line at the MidAmerican DMA meeting at Regency Lodge in Omaha on April 6. Steve Kuegler is Managing Partner of Bozell Smartargeting Group. Prior to joining Bozell, Steve was Vice-President of Database Marketing Services for Bernstein-Rein Advertising in Kansas City, MO, [...]

AP dropped the hyphen in email earlier this month and now the latest update of the Oxford English Dictionary Online has added a whole new slew of initialisms to the roster. OMG, LOL, and ♥ (as in “to heart”) join other entries of this sort such as IMHO, TMI and BFF. With approximately 600,000 words, [...]

Facebook has been data mining wall posts and status updates to create relevant ads for a while now, but they are upping the ante to mine real-time conversations to instantly target ads. If someone posts “Thinking of pizza for dinner” Domino’s could instantly serve up an ad. That potential to be present at the moment [...]

We all know that SEO is critically important. People make billions of unique searches each month. So search engines drive a lot of traffic. But the content on your site must, first and foremost, be compelling (and readable) to the people who are reading it or you’re wasting your time. Use your keywords, in context, [...]

Trading Spaces: Bozell’s search for a more creative space leads it to the Butternut building. Read the story by clicking below or download pdf AprilEncounter. Open publication – Free publishing

Last year AP Stylebook changed “Web site” to “website”. And now they’ve finally dumped the hyphen in email. Even before the switch, many companies neglected to include the hyphen. I know we’ve been using the non-hyphenated version for a long time, but continually had to tell our proof readers to stop trying to correct it [...]

I just used half a bottle of body lotion on my hair. By mistake. Which, by the way, is a bitch to wash out. After several hours on an airplane, I just wanted a shower. So rather than unpack, I just grabbed two bottles off the bathroom counter in my hotel room and jumped in [...]