For the love of burgers…
I am not Burger King’s target market. I don’t even eat fast food. However, I have to admit that I got a little chuckle out of their “Flame” cologne….originally released for the holidays, apparently it was hard to get your hands on. But it is now back in stock at http://www.firemeetsdesire.com/
The Barry White-esque voice and overly cheesy graphics are just bad enough to be kinda good. Plus, for just $3.99 you can enjoy the flame-broiled qualities of the Whopper calorie-free. Perhaps a thrifty valentine gift for your burger-loving friends? I’m not sure it sells more Whoppers – unless the smell of it makes you continuously hungry.
All of our bloggers are available for speaking engagements. For more information and upcoming engagements, please visit our Speakers Bureau page.
Flame Broiled Cologne? Genius! Experiential marketing creates a deeper rut in the consumer psyche leaving irreversible paths to true brand recognition than any other medium. I recently came across a truly innovative Promo Item called Magnetopz. Basically, it is a foam ornament (like a stress ball), with a high-powered magnet embedded inside, which is strong enough to stay on a vehicle at over 100 mph. The applications for these are endless and this innovative item can create a vicious buzz via direct to consumer marketing for the client. Ideal for promo give-aways, co-branding..etc.
The patent rights holder is with Clean Fun Promo out of Costa Mesa, CA. Ask for George.
Or shoot me an email and I’ll send you some info and jpegs. scottleakas@comcast.net
Comment by Scott Leakas — August 17, 2009 @ 10:28 pm