Comments on: And Now, in the Best Product Placement Category http://www.bozell.com/insights/2157/and-now-in-the-best-product-placement-category/ Thu, 09 Feb 2012 02:32:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sean Bryan http://www.bozell.com/insights/2157/and-now-in-the-best-product-placement-category/comment-page-1/#comment-20867 Sean Bryan Mon, 05 Apr 2010 18:00:49 +0000 http://www.bozell.com/insights/?p=2157#comment-20867 To the credit of Apple's designers, they've imbued their products with attitude and personality. It comes as no surprise their designs photograph well! Taking placement one step further, Apple must have had some development deal with the producers of ABC's "Modern Family." Last Wednesday's episode centered around the acquisition of an iPad (two full days prior to launch) because Phil (Ty Burrell) wanted one for his birthday. Even in the first 35 seconds, a short-and-sweet pitch is made: http://www.hulu.com/watch/136819/modern-family-game-changer Filming locations even included an Apple store. A shameless plug or deft character-driven product integration? I would argue the latter. It was established several times in the first season that Phil was an early adopter and a lover of gadgets. One episode prominently featured Phil teaching his ditziest daughter how to use the home theater remote. "The [Apple] store will be getting a new shipment next week." "That's the worst thing you can say to an early adopter!" For gems like that, I'll forgive product intrusion. To the credit of Apple’s designers, they’ve imbued their products with attitude and personality. It comes as no surprise their designs photograph well!

Taking placement one step further, Apple must have had some development deal with the producers of ABC’s “Modern Family.”

Last Wednesday’s episode centered around the acquisition of an iPad (two full days prior to launch) because Phil (Ty Burrell) wanted one for his birthday.

Even in the first 35 seconds, a short-and-sweet pitch is made:

http://www.hulu.com/watch/136819/modern-family-game-changer

Filming locations even included an Apple store.

A shameless plug or deft character-driven product integration? I would argue the latter. It was established several times in the first season that Phil was an early adopter and a lover of gadgets. One episode prominently featured Phil teaching his ditziest daughter how to use the home theater remote.

“The [Apple] store will be getting a new shipment next week.”

“That’s the worst thing you can say to an early adopter!”

For gems like that, I’ll forgive product intrusion.

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