Comments on: 75 Options To Choose From When Just One Good Recommendation Would Do http://www.bozell.com/insights/1954/75-options-to-choose-from-when-just-one-good-recommendation-would-do/ Thu, 09 Feb 2012 02:32:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brian Wetjen http://www.bozell.com/insights/1954/75-options-to-choose-from-when-just-one-good-recommendation-would-do/comment-page-1/#comment-15755 Brian Wetjen Wed, 24 Feb 2010 16:21:14 +0000 http://www.bozell.com/insights/?p=1954#comment-15755 Sean - I couldn't agree more. It's riskier to make a decision and advise your client than to lay out a lot of options and "let" them choose. I'm seeing so many lists of options getting churned out lately that they all have little value to me now except when I'm looking for some list of things to evaluate for my own use or review. Then I make informed decisions for my clients, with their business goals and interests in mind. Hopefully, we do it right and then everyone wins. Shame on me if I make the client choose from 10 options and they pick the one they like just because it looks good yet yields poor results. I believe we can achieve the goal we've always had of works great + looks great if given the chance. Sean – I couldn’t agree more. It’s riskier to make a decision and advise your client than to lay out a lot of options and “let” them choose. I’m seeing so many lists of options getting churned out lately that they all have little value to me now except when I’m looking for some list of things to evaluate for my own use or review.

Then I make informed decisions for my clients, with their business goals and interests in mind. Hopefully, we do it right and then everyone wins. Shame on me if I make the client choose from 10 options and they pick the one they like just because it looks good yet yields poor results.

I believe we can achieve the goal we’ve always had of works great + looks great if given the chance.

]]> By: Sean Bryan http://www.bozell.com/insights/1954/75-options-to-choose-from-when-just-one-good-recommendation-would-do/comment-page-1/#comment-15727 Sean Bryan Tue, 23 Feb 2010 20:53:54 +0000 http://www.bozell.com/insights/?p=1954#comment-15727 Brian, I see this as a valid critique of the creative market. There are several right and wrong ways to accomplish web and graphic design goals, but what should matter is client service. There are plenty of small media shops nationwide and even in Omaha that produce stellar content, but little of it has a strategy behind it -- other than it looks good. There are two traps of choice: 1) We stick to what we know and risk riding the tail end of trend or 2) We adopt too early and the user experience suffers due to unfamiliarity, bugs, etc. It's a constant struggle to navigate between the two extremes. Brian,

I see this as a valid critique of the creative market. There are several right and wrong ways to accomplish web and graphic design goals, but what should matter is client service.

There are plenty of small media shops nationwide and even in Omaha that produce stellar content, but little of it has a strategy behind it — other than it looks good.

There are two traps of choice: 1) We stick to what we know and risk riding the tail end of trend or 2) We adopt too early and the user experience suffers due to unfamiliarity, bugs, etc.

It’s a constant struggle to navigate between the two extremes.

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