Comments on: Is it about the Facebook/Twitter Arms Race or the AfterWeb? http://www.bozell.com/insights/1185/is-it-about-the-facebooktwitter-arms-race-or-the-afterweb/ Wed, 11 Aug 2010 13:36:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Scott Hale http://www.bozell.com/insights/1185/is-it-about-the-facebooktwitter-arms-race-or-the-afterweb/comment-page-1/#comment-2639 Scott Hale Fri, 12 Jun 2009 17:00:27 +0000 http://www.bozell.com/insights/?p=1185#comment-2639 I do believe Facebook is scared of Twitter. I agree that they are fundamentally different in the way that they create connections, but Facebook seems to prefer the connection styles on Twitter. Look at their new(ish) news feed - basically just a timeline of auto-updating status posts with the option to comment on the status. I think you hit it dead-on when you mention that Facebook is in trouble if they are not looking ahead to the "AfterWeb" - Facebook is a sit-at-your-computer and look around website whereas Twitter is a streaming (at times asynchronous) conversation that can be carried via web browser, smartphone, desktop app, or SMS messaging. Cynthia, the Nielsen study claimed that 60% of users on Twitter did not return to the Twitter website the following month. This was not limited to new users. Third party applications probably had a lot to do with the high figure. After setting up an account, there is very little incentive to return to the actual site due to the proliferation of more effective applications. Thanks for the post, - Scott Hale I do believe Facebook is scared of Twitter. I agree that they are fundamentally different in the way that they create connections, but Facebook seems to prefer the connection styles on Twitter. Look at their new(ish) news feed – basically just a timeline of auto-updating status posts with the option to comment on the status. I think you hit it dead-on when you mention that Facebook is in trouble if they are not looking ahead to the “AfterWeb” – Facebook is a sit-at-your-computer and look around website whereas Twitter is a streaming (at times asynchronous) conversation that can be carried via web browser, smartphone, desktop app, or SMS messaging.

Cynthia, the Nielsen study claimed that 60% of users on Twitter did not return to the Twitter website the following month. This was not limited to new users. Third party applications probably had a lot to do with the high figure. After setting up an account, there is very little incentive to return to the actual site due to the proliferation of more effective applications.

Thanks for the post,

- Scott Hale

]]> By: Cynthia S http://www.bozell.com/insights/1185/is-it-about-the-facebooktwitter-arms-race-or-the-afterweb/comment-page-1/#comment-962 Cynthia S Wed, 29 Apr 2009 00:11:25 +0000 http://www.bozell.com/insights/?p=1185#comment-962 According to a Nielsen study more than 60% of those who sign up on Twitter don't come back the next month. So it's not sticking. Whereas FB had much higher retnetion. According to a Nielsen study more than 60% of those who sign up on Twitter don’t come back the next month. So it’s not sticking. Whereas FB had much higher retnetion.

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