Insights

Nobody is a bigger fan of print than I. I planned and bought print for over 20 years. Just today I received an e-mail with this predication:

The struggling MTV is enjoying a ratings rebound that began in January, for its first consistent gain in three years – and since July, ratings are up 22% among its core 12-34 demo.
One big win which has generated plenty of buzz for the network is Jersey Shore, which is now in its second season. The [...]

Monitoring social media campaigns can be difficult. There are some wonderful tools out there but most require registration or paid subscription. Google just launched a new service that simplifies the real time monitoring of updates made from Facebook and Twitter.
The system dubbed “Google realtime” is as easy to use as any Google search. Simply type [...]

They measure all kinds of media usage these days, how much time you spend with it, how often you zip and zap it when it gets on your nerves for one reason or another and how much you get out of it.
One thing they don’t look at is which ads will chase you away from [...]

The median age of the broadcast nets’ viewers has climbed at twice the rate of the general U.S. population.
According to a report by veteran media analyst Steve Sternberg for Baseline Inc., CBS’s median age last season was 55 (up from 45 in 1991), ABC’s was at 51 (up from 37), NBC’s was 49 (up from [...]

Twitter may have millions of active users, but many, many more millions don’t even have accounts. Which is what makes this latest news, big news. Twitter’s newest feature called “Fast Follow” uses a classic short code approach and makes it easy to follow anyone via SMS, even if you don’t have a Twitter account.
If you [...]

Using location-centric mobile social services like Google Buzz, Twitter, Facebook and Foursquare could raise your home insurance premiums, or even result in the denial of insurance claims.
A gag Web site called “Please Rob Me” raised the obvious truth about location-based mobile social networking: When you tell the public where you are, you’re also telling burglars [...]

Typical weekend errands. On my list was toothpaste. Simple right? Not so much! Usually I just grab my preferred brand and off I go. Paying little attention to the entire shelf. But on Saturday, it so happened that the toothpaste aisle in this particular store was very wide and as I turned the corner, I [...]

Distraction Is Dangerous
Findings from a new survey by the Pew Research Center’s Internet & American Life Project report that adults are just as likely as teens to have texted while driving and are substantially more likely to have talked on the phone while driving. In addition, 49% of adults say they have been passengers in [...]

Calvin Klein has a reputation of pushing it in their advertising and so I’m always curious to follow them to see what they are up to. A couple weeks ago Calvin Klein replaced some of its billboards (in NY and LA), not with controversial or racy imagery, but with a giant QR code with the [...]