This week Scott Rowe and Nathan Anderson or Bozell discuss three interesting topics. When iOS 6 is released Apple will no longer be leveraging Google Maps data. Streaming entertainment has increased dramatically and traditional cable networks are beginning to require cable subscription verification in order to allow online video streaming. On the mobile sales front [...]
In the third episode of Eternal Beta, Scott Rowe and Nathan Anderson shake it up a little bit and discuss three hot digital topics…Google Drive, Microsoft’s new deal with Barnes & Noble, and Pinterest. Google has a new document storage product called Drive. Will it be able to make a splash in this heavily competitive [...]
“Sell where you share.” Online anyway. Gumroad is a new online sales portal that only charges a small amount to use the services. According to the website, it’s a fixed fee of 25 cents plus a 5% charge of sale price per item sold. However, there is no monthly fee and each product gets a [...]
When it comes to measuring the success of an online display campaign a new research study shows having your ad seen matters more than having your ad clicked. ComScore, Inc., a leader in measuring the digital world, and Pretarget, an intent targeting company, confirmed results of an online advertising study where they analyzed more than [...]
In this latest episode of Bozell’s video podcast, Eternal Beta, Scott Rowe and Nathan Anderson discuss some new things from Apple. Scott covers how Apple is currently in a testing mode for a cloud based backup system for their stores. Nathan talks about some interesting insights into what will happen when Apples Mobile Me goes [...]
Last week saw the announcement of Pinterest as the third most popular social network in the United States. This means the longstanding number three spot holder, LinkedIn, is now sitting in fourth place. Over a third of all online consumers are aware of at least one of the most popular social image sharing sites with [...]
In the first episode of our marketing show, Eternal Beta, Scott Rowe and Scott Bishop discuss the recent sale of Instagram to Facebook and what that can possibly mean for marketers. Scott Rowe also dives into the new Amazon search product. Some say Amazon is going after Google, but Scott provides his evaluation of what [...]
In this episode of the Bozell Marketing Show, the Scotts spend some time chatting about the Google Glass Project. Google recently released a video featuring some futuristic augmented reality glasses and gave us a sneak peak at what that experience might be like. We have our own insights and opinions about the good, bad, and [...]
Bozell’s appearance on AMC’s “The Pitch” is getting quite the buzz. Today, the Omaha World-Herald spotlighted the story on the front page of their Money section. Omaha World-Herald Article
In this episode the Scotts discuss the new Facebook Timeline change for brand pages and the exploding adoption rates of smart phones in the U.S. Facebook recently made the switch to move over all brand pages to the timeline format, we discuss some of the implications this will have on brands and how they interact [...]
THinkING is a quarterly publication developed, written and produced by Bozell. Below are articles from the most recent issue.