Insights

Often times, when a company launches a sweepstakes, the grand prize and even some of the tactical elements don’t align closely with the brand.  I recently read an article in Marketing Daily, by Karlene Lukovitz, about the new Ghirardelli Chocolate sweepstakes, “Million Moments of Timeless Pleasure”, and I was impressed by the engagement, relevancy and integration [...]

I really really loved this latest post by Seth Godin. If we could dedicate more time to “wondering,” then more creative ideas would come forth. We spend a lot of time wandering and grasping at ideas and thoughts on the top of mind – especially when we are so slamming busy, we do not have [...]

When was the last time unsubscribing to an email made you chuckle? This was sure a first for me. I meant to click ‘view in browser’, but clicked ‘unsubscribe’ by mistake on today’s Groupon email. I’m glad I fat fingered it because I stumbled upon one of those marketing gems that I wish I’d thought [...]

Good ol’ P.T. Barnam. He famously said, “There’s a sucker born every minute.” Oh how often I see that to be true. Then just when I’m getting a little bit of hope – the next thing hits. Love it or hate it, the Internet has been making suckers of more and more people for a good long time now. The latest incarnation for me has just appeared in a recent “Page Invitation” on Facebook.

… and now Lindsay?
Lindsay Lohan has sued E*Trade for $100 million, saying the “milkaholic” baby girl named Lindsay in one of their recent ads improperly invoked her “likeness, name, characterization and personality” and that Lohan has the same “single name” recognition as celebrities such as Oprah Winfrey.
If you haven’t caught this ad on TV, have [...]

In 2009 there was a lot of buzz about the potential opportunities offered by location-based applications and functionality for local marketing use. What if a coupon could be delivered via your cell phone as you walked by a Starbucks?

Know your target market: Even though you may be tempted to go for a logo design that is pleasing to you, it’s important to remember that your logo is for your customer and not you. Focus on your market segment, design for that demographic, and your brand will be successful.

According to MediaDailyNews.com the long-predicted tipping point has arrived, with total U.S. digital advertising and marketing revenues set to surpass print revenues in 2010, according to a new study from Outsell, a consulting and research group serving the information industry.
Altogether, U.S. advertisers and marketers plan to spend $368 billion in 2010, Outsell found — up [...]

Over the past few weeks I have been writing about who has actually been watching the Olympics and how viewership has been influenced.  Here are some interesting post-Olympics viewership statistics provided by the Nielsen Company.

Ok, so we all know the results from last nights’ Oscars: Sandra Bullock was awarded best actress, Jeff Bridges was best actor and Kathryn Bigelow was the first woman to win Best Director. But here’s something that may surprise you that I found while doing a quick scan of the news today.
In the [...]